Lean and Digital: A Case Study on Procurement and Supply Chain Professionals’ Online Social Network

Zincir O., Ünal A., Erdal M.

Key Challenges and Opportunities in Web Entrepreneurship, Capatina,A.,Rancati,E., Editör, Igı Global Publications, New York, ss.79-102, 2017

  • Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
  • Basım Tarihi: 2017
  • Yayınevi: Igı Global Publications
  • Basıldığı Şehir: New York
  • Sayfa Sayıları: ss.79-102
  • Editörler: Capatina,A.,Rancati,E., Editör
  • İstanbul Üniversitesi Adresli: Evet

Özet

This study focuses on “BuyerNetwork.net”, an online social networking site which brings procurement and  supply chain professionals together on a digital-sphere for the purposes of interacting on work related communications and gathering information about supply chain products, operations and industry specific updates. It is aimed to explain the concepts of digital  entrepreneurship and lean startup concepts with a literature background and on a case study.  In the proposed case study, BuyerNetwork.net's establishment process is examined.

This study focuses on “BuyerNetwork.net”, an online social networking site which brings procurement and  supply chain professionals together on a digital-sphere for the purposes of interacting on work related communications and gathering information about supply chain products, operations and industry specific updates. It is aimed to explain the concepts of digital  entrepreneurship and lean startup concepts with a literature background and on a case study.  In the proposed case study, BuyerNetwork.net's establishment process is examined.