Body perception is a subjective formation that is open to change via social effects. In fact, there is no need for a relation between one's own perception about his/her body and other peoples' perception about his/her body. body perception is subject to change due to social effects. Research indicate that body ideal has been changing through different ages, different groups and cultures (Jackson, 2002). Media, on the other hand, is an active agent triggering problems about body perception. Aim of the present study is to investigate media effects on body perception of women living in rural and metropolitan areas of Turkey. Our results indicate that sociodemographic variables are among determinants of media follow-up habits and eating attitudes of women living in metropolitan and rural areas (C) 2015 The Authors. Published by Elsevier Ltd.