Pazarlama İletişiminde Yeni Bir Mecra: Mağaza Radyoculuğu (In Store Radio)

TUFAN F., Susar Özdil A. F.

16. Ulusal Pazarlama Kongresi, İstanbul, Turkey, 1 - 04 November 2011, pp.376-388, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.376-388
  • Istanbul University Affiliated: No