MARKA KİŞİLİĞİNİN VE MARKA SADAKATİNİN OLUŞUMUNDA DENEYİMSEL PAZARLAMANIN ROLÜ


ŞEKERKAYA A. K., ERDOĞAN G.

Öneri Dergisi, vol.14, no.52, pp.372-400, 2019 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 14 Issue: 52
  • Publication Date: 2019
  • Journal Name: Öneri Dergisi
  • Journal Indexes: EBSCO Education Source
  • Page Numbers: pp.372-400
  • Istanbul University Affiliated: Yes