JOURNAL OF ECONOMY CULTURE AND SOCIETY, cilt.1, sa.70, ss.179-192, 2024 (ESCI)
ABSTRACT
This study examines the nexus between community attachment (CA),
residents’ perceived positive tourism impacts (POSI), residents’ perceived
negative tourism impacts (NEGA), and their attitudes toward support for
tourism development (SUPT) and protection of cultural heritage (SUPCH)
in the Bektashi faith destination with the moderating role of length of
residency. Using a quantitative research approach through the questionnaire
technique, 245 eligible questionnaires were analyzed by partial least squares
structural equation modeling (PLS-SEM). Findings confirmed the positive
relationships among CA, SUPT, and SUPCH. However, only SUPCH
positively mediated the relationship between CA and SUPT. Finally, length
of residency (LOR) significantly moderated some relationships (i.e., CA
and SUPCH; CA and POSI, NEGA and SUPT; and SUPCH and SUPT.
Theoretically, this research concluded that CA and LOR are essential
determinants of residents’ SUPT and SUPCH. Practically, policymakers and
practitioners of faith destinations can develop strategies and take practical
future actions.
Keywords: community attachment, perceived tourism impacts, length of
residency, faith tourism, cultural heritage, tourism development