The effects of brand communication and service quality in building brand loyalty through brand trust; the empirical research on global brands

Zehir C., ŞAHİN A. , Kitapçı H., Özşahin M.

7.International Strategic Management Conference, Paris, France, 30 June - 02 July 2011, vol.24, pp.1218-1231

  • Publication Type: Conference Paper / Full Text
  • Volume: 24
  • City: Paris
  • Country: France
  • Page Numbers: pp.1218-1231