Consumer Satisfaction, Loyalty and Switching Behavior: An Empirical Study on the Mobile Phone Market in Turkey


NASIR S. , Nasır A., Kımıloğlu H.

Global Technology and Business Association (GBATA): Management and Technology in the Global Economy: Nurturing Innovations & National Heritage, Russia, 1 - 04 December 2006

  • Publication Type: Conference Paper / Full Text
  • Country: Russia