Atıf İçin Kopyala
Sipahi S., Esen O.
MANAGEMENT DECISION, cilt.48, ss.296-313, 2010 (SSCI)
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Yayın Türü:
Makale / Tam Makale
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Cilt numarası:
48
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Basım Tarihi:
2010
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Doi Numarası:
10.1108/00251741011022635
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Dergi Adı:
MANAGEMENT DECISION
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Derginin Tarandığı İndeksler:
Social Sciences Citation Index (SSCI), Scopus
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Sayfa Sayıları:
ss.296-313
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Anahtar Kelimeler:
Tendering, Modelling, Public relations, International marketing, Decision making, Turkey, BID EVALUATION, AUCTIONS, MARKETS
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İstanbul Üniversitesi Adresli:
Evet
Özet
Purpose The purpose of this paper is to provide a multi-criteria bidding evaluation model based on Istanbul 2010 PR selection problem to strike a balance among conflicting criteria and to aggregate opinions held by a group of decision makers.