STRATEGIC MARKETING ACCOUNTING IN PROVIDING SUSTAINABLE COMPETITIVE SUPERIORITY IN GLOBALIZATION PROCESS


Temelli F., EROĞLU PEKTAŞ G. Ö.

Bingöl Üniversitesi Sosyal Bilimler Dergisi, vol.8, no.15, pp.1-15, 2018 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 8 Issue: 15
  • Publication Date: 2018
  • Journal Name: Bingöl Üniversitesi Sosyal Bilimler Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.1-15
  • Istanbul University Affiliated: Yes