Role of the demographic factors in the process of hotel information systems adoption


Tarcan E. , Varol E. S.

TOURISM, vol.58, no.2, pp.127-144, 2010 (Journal Indexed in ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 58 Issue: 2
  • Publication Date: 2010
  • Title of Journal : TOURISM
  • Page Numbers: pp.127-144

Abstract

With the ever changing business environment of more and innovative competitors, information technologies (ITs) have become a strategic tool for attaining competitive advantages in organizations. Th e hospitality sector also extensively relies on the hotel information systems (HISs) to improve their organizational outputs. HISs being up to the expectations of the stakeholders have a great potential in achieving higher levels of service quality and satisfaction with lower costs. Hence, it should be taken into account the roles of the factors infl uencing intention to use (IU) of an information system (HIS) before any such system is applied. Th en this study attempts to examine the impact of the demographic factors on employees' beliefs and intentions of usage related to HISs in the fi ve star hotels context in Turkey. For this assessment, a modifi ed version of the technology acceptance model (TAM) extended with the gender (GEN), age (AGE) and level of education (EDU) variables had been used. Although the aff ects of demographic variables on TAM constructs were partially approved, this study indicates that demographic variables will be able to be a helpful tool for managers in better understanding the technology acceptance process, and in decision making process for the right choice of HISs.