Bir Tekstil Perakendecisinin Müşterileri İçin RFM Modeli ile Müşteri Segmentasyonu

KANCA S., ÖZCAN T., ÇELİKBİLEK Y.

The Journal of International Scientific Researches, vol.8, no.3, pp.393-409, 2023 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8 Issue: 3
• Publication Date: 2023
• Doi Number: 10.23834/isrjournal.1339753
• Journal Name: The Journal of International Scientific Researches
• Page Numbers: pp.393-409
• Istanbul University Affiliated: Yes