Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands:Evidence from Turkish Market

Akturan U., Bozbay Z.

Journal of Promotion Management, vol.24, no.6, pp.737-754, 2018 (Scopus)

  • Publication Type: Article / Article
  • Volume: 24 Issue: 6
  • Publication Date: 2018
  • Journal Name: Journal of Promotion Management
  • Journal Indexes: Scopus
  • Page Numbers: pp.737-754
  • Istanbul University Affiliated: Yes