The Effect of Set Menus on Beverage Purchasing Intention as a Product Bundling Method in Food and Beverage Businesses

TUZCUOĞLU A., Samadova F.

ULUSLARARASI SOSYAL BILIMLER DERGISI = INTERNATIONAL JOURNAL OF SOCIAL SCIENCES, vol.9, no.41, pp.517-540, 2025 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 9 Issue: 41
• Publication Date: 2025
• Doi Number: 10.52096/usbd.9.41.26
• Journal Name: ULUSLARARASI SOSYAL BILIMLER DERGISI = INTERNATIONAL JOURNAL OF SOCIAL SCIENCES
• Journal Indexes: Central & Eastern European Academic Source (CEEAS)
• Page Numbers: pp.517-540
• Istanbul University Affiliated: Yes