Smart City Communication: Analysis of the Engagement Between the Residents and Visitors of the City
Romaya Journal: Researches on Multidisciplinary Approaches, cilt.2026, sa.1, 2026 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 2026 Sayı: 1
- Basım Tarihi: 2026
- Dergi Adı: Romaya Journal: Researches on Multidisciplinary Approaches
- Derginin Tarandığı İndeksler: Scopus
- Anahtar Kelimeler: City Branding, Engagement, Participation, Smart City, Social Network
- İstanbul Üniversitesi Adresli: Evet
Özet
A smart city aims to transform urban infrastructure and management processes by utilising innovative technologies, increasing citizen participation and interaction, thereby making the city more attractive to live in and visit. The primary objective of this research is to identify ways in which smart cities can enhance social media usage. The research analyses the interaction of smart city visitors and residents in Turkey. Within the framework of network society theory, it has changed, acquiring a quality that supports cultural participation and interaction. The aim is to obtain findings related to participation and interaction within the scope of smart cities and to evaluate these findings with the aim of contributing to the management of smart cities, city branding strategies, and applications. This research measures the connection between smart city residents and visitors in terms of the popularity, engagement, and loyalty elements of social media content. Based on these elements, the Instagram accounts of fourteen smart cities in Turkey were examined using content analysis techniques. It has been determined that smart cities have achieved underdeveloped levels of social media connectivity by using the Instagram social network. Consequently, it has been determined that it is important for local authorities to identify potential visitors who may visit the city for reasons such as work, events, or seeing relatives in their social media content as a higher priority target audience than the city's residents.