An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction

Arghashi V., Bozbay Z., Karami A.

Journal of Relationship Marketing, cilt.20, ss.1-30, 2021 (Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 20
  • Basım Tarihi: 2021
  • Dergi Adı: Journal of Relationship Marketing
  • Derginin Tarandığı İndeksler: Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index
  • Sayfa Sayıları: ss.1-30
  • İstanbul Üniversitesi Adresli: Evet