The reflection of eastern and western medias's consumer profile differences to brand identity: the case of Al Jazeera

KAYA ERDEM B.

10TH INTERNATIONAL MARKETING TRENDS CONFERENCE, France, 1 - 04 January 2011, pp.23-44

  • Publication Type: Conference Paper / Full Text
  • Country: France
  • Page Numbers: pp.23-44
  • Istanbul University Affiliated: Yes