Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market

Akturan U., Bozbay Z.

8th Annual Conference of the Euromed Academy of Business Conference, Verona, Italy, 16 - 18 September 2015, pp.75-87

  • Publication Type: Conference Paper / Full Text
  • City: Verona
  • Country: Italy
  • Page Numbers: pp.75-87
  • Istanbul University Affiliated: Yes