The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand

Bozbay Z., Özkan E.

International Congress of Management Economy and Policy (ICOMEP 2016), İstanbul, Turkey, 26 - 27 November 2016, pp.3536-3553

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.3536-3553
  • Istanbul University Affiliated: Yes