The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand | AVESİS

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The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand

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Bozbay Z., Özkan E.

International Congress of Management Economy and Policy (ICOMEP 2016), İstanbul, Turkey, 26 - 27 November 2016, pp.3536-3553

Publication Type: Conference Paper / Full Text
City: İstanbul
Country: Turkey
Page Numbers: pp.3536-3553
Istanbul University Affiliated: Yes