The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand
International Congress of Management Economy and Policy (ICOMEP 2016), İstanbul, Turkey, 26 - 27 November 2016, pp.3536-3553, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: İstanbul
- Country: Turkey
- Page Numbers: pp.3536-3553
- Istanbul University Affiliated: Yes