Bütünleşik Marka İletişimi; Temeller, Stratejiler, Uygulamalar ve T- Box Örneği

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ERASLAN YAYINOĞLU P.

İleti-ş-im, no.5, pp.125-155, 2006 (SCI-Expanded)

• Publication Type: Article / Article
• Publication Date: 2006
• Journal Name: İleti-ş-im
• Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus, TR DİZİN (ULAKBİM)
• Page Numbers: pp.125-155
• Istanbul University Affiliated: No