Determinants of Influence Strategies in Distribution Channels: An Examination of Dealer and Manufacturer Related Power in the PVC Pipe Industry in Turkey

Kılıç Ö., Ferman M., CENGİZ E.

Academy of Marketing Science Cultural Perspectives in Marketing Conference, Mexico, 1 - 04 November 2004, pp.1-20

  • Publication Type: Conference Paper / Full Text
  • Country: Mexico
  • Page Numbers: pp.1-20
  • Istanbul University Affiliated: Yes