Determinants of Influence Strategies in Distribution Channels: An Examination of Dealer and Manufacturer Related Power in the PVC Pipe Industry in Turkey


Kılıç Ö., Ferman M., CENGİZ E.

Academy of Marketing Science Cultural Perspectives in Marketing Conference, Meksika, 1 - 04 Kasım 2004, ss.1-20

  • Basıldığı Ülke: Meksika
  • Sayfa Sayıları: ss.1-20