Determinants of Influence Strategies in Distribution Channels: An Examination of Dealer and Manufacturer Related Power in the PVC Pipe Industry in Turkey
Academy of Marketing Science Cultural Perspectives in Marketing Conference, Mexico, 1 - 04 November 2004, pp.1-20, (Full Text)
- Publication Type: Conference Paper / Full Text
- Country: Mexico
- Page Numbers: pp.1-20
- Istanbul University Affiliated: Yes