Marka İletişiminde Hikayeleştirmenin Marka Bağlılığına Olan Etkisi
International Conference on Empirical Economics and Social Sciences, Balıkesir, Turkey, 27 - 28 June 2018, (Summary Text)
- Publication Type: Conference Paper / Summary Text
- City: Balıkesir
- Country: Turkey
- Istanbul University Affiliated: Yes