The reflection of eastern and western medias's consumer profile differences to brand identity: the case of Al Jazeera


KAYA ERDEM B.

10TH INTERNATIONAL MARKETING TRENDS CONFERENCE, Fransa, 1 - 04 Ocak 2011, ss.23-44

  • Basıldığı Ülke: Fransa
  • Sayfa Sayıları: ss.23-44