The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels
in: Marketing Management in Turkey, Öztürkcan S., Yolbulan Okan E., Editor, Emerald Publıshıng, Bradford, pp.247-272, 2018
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2018
- Publisher: Emerald Publıshıng
- City: Bradford
- Page Numbers: pp.247-272
- Editors: Öztürkcan S., Yolbulan Okan E., Editor
- Istanbul University Affiliated: Yes