The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels

Öztürk S., Okumuş A.

in: Marketing Management in Turkey, Öztürkcan S., Yolbulan Okan E., Editor, Emerald Publıshıng, Bradford, pp.247-272, 2018

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2018
  • Publisher: Emerald Publıshıng
  • City: Bradford
  • Page Numbers: pp.247-272
  • Editors: Öztürkcan S., Yolbulan Okan E., Editor
  • Istanbul University Affiliated: Yes