The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand


Bozbay Z. , Özkan E.

International Congress of Management Economy and Policy (ICOMEP 2016), İstanbul, Türkiye, 26 - 27 November 2016, ss.3536-3553

  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayısı: ss.3536-3553