Customer Management: From Past to the Future


Bozbay Z.

in: Contemporary Issues in Strategic Marketing, Prof. Dr. Ahmet Şekerkaya, Editor, Istanbul University, İstanbul, pp.59-90, 2020

  • Publication Type: Book Chapter / Chapter Other Book
  • Publication Date: 2020
  • Publisher: Istanbul University
  • City: İstanbul
  • Page Numbers: pp.59-90
  • Editors: Prof. Dr. Ahmet Şekerkaya, Editor