The role of innovation and perceived service quality in creating customer value: a study on employees of a call center establishment

Yaslioglu M. M., Caliskan B. O. O., Şap O.

9th International Strategic Management Conference, Riga, Letonya, 27 - 29 Haziran 2013, cilt.99, ss.629-635 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 99
  • Doi Numarası: 10.1016/j.sbspro.2013.10.533
  • Basıldığı Şehir: Riga
  • Basıldığı Ülke: Letonya
  • Sayfa Sayıları: ss.629-635
  • Anahtar Kelimeler: Customer value, Innovation, Call center establishment, PERFORMANCE
  • İstanbul Üniversitesi Adresli: Evet

Özet

In this research it is aimed to examine the role of innovations in services, processes and managerial practices on customer value creation. Most of the studies in the literature support that the innovation is considered as one of the most important factors that affect customer value. Nevertheless, there has been relatively little significant research focusing on these issues. The research framework developed in this study was tested by 1117 call center employees in Turkey. In this context, as a result of statistical analysis applied to the data obtained from employees in call center establishment; it's accepted that a significant relationships were found between the variables. Accordingly, innovations on services and processes affect customer value positively.