Publications & Works

Articles Published in Journals That Entered SCI, SSCI and AHCI Indexes

How consumers' consciousness and perception levels affect purchase intention of organic chicken meat in Turkey

TURKISH JOURNAL OF VETERINARY & ANIMAL SCIENCES, vol.44, no.6, pp.1306-1315, 2020 (Journal Indexed in SCI) identifier identifier

Articles Published in Other Journals

Social Media Mining and Sentiment Analysis for Brand Management

Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology (GJETeMCP) An Online International Research Journal, vol.3, no.1, pp.497-511, 2017 (Refereed Journals of Other Institutions)

Benefit Segmentation of Internet Users and Their Addictive Behavior

Yıldız Social Science Review, no.1, pp.21-30, 2016 (International Refereed University Journal)

SOSYAL OLAYLARIN SİYASAL MARKA KİŞİLİĞİ ÜZERİNDEKİ YANSIMALARI

Marmara Üniversitesi İ.İ.B.F, vol.37, no.2, pp.285-306, 2015 (International Refereed University Journal)

How do consumers perceive a/an logotype/emblem in the advertisements: an eye tracking study

INTERNATIONAL JOURNAL ON STRATEGIC INNOVATIVE MARKETING, vol.1, pp.198-209, 2014 (Refereed Journals of Other Institutions)

SOCIAL MEDIA IN A DICTIONARY FORMAT: ONLINE COMMUNITY OF eksisozluk.com

Quarterly Review of Business Disciplines, vol.1, no.3, pp.241-253, 2014 (International Refereed University Journal)

Consumer perception of fair trade: A cross-cultural study

International Journal of Innovation and Sustainable Development, vol.5, no.1, pp.20-34, 2010 (Journal Indexed in ESCI) identifier identifier

Corporate social responsibility in culture and art

Management of Environmental Quality: An International Journal, vol.20, no.3, pp.311-320, 2009 (Journal Indexed in ESCI) identifier identifier

Refereed Congress / Symposium Publications in Proceedings

Between Europe and Orient: City Branding Cases from Turkey

2nd International Branding Conference 2015, Lajeado, Brazil, 1 - 03 October 2015, pp.833-853

Analyzing Your Brand in Social Media: Web and Text Mining

2nd International Branding Conference 2015, Lajeado, Brazil, 1 - 03 October 2015, pp.1

Voluntary Simplicity Intentions over Holiday Choices

CRRC Corporate Responsibility Research Conference 2015, Marsilya, France, 16 - 18 September 2015, pp.1

Determining the Main Characteristics of Internet Addicts

The 9th International Multi-Conference on Society, Cyberneticvs and Informatics, Orlando, Florida, United States Of America, 12 - 15 July 2015, pp.125-130

Social Media And The Era Of Addiction

8th International Multi-Conference on Society, Orlando, United States Of America, 15 - 18 July 2014, pp.110-115

Social Media and the Era of Addiction

8th International Multi-Conference on Society, Cybernetics and Informatics, Orlando Florida, United States Of America, 15 - 18 July 2014, vol.1, no.1, pp.110-115

Social Media in a dictionary format: Online Community of eksisozluk.com

26th IABD Annual Conference, San Diego, United States Of America, 10 - 12 April 2014, pp.37-38

Remodeling the Customer Satisfaction Through Service Quality in Banking Industry with CATREG Analysis

2nd International Conference on Strategic Innovative Marketing, Prag, Czech Republic, 13 - 17 September 2013, pp.35

Discovering The Customers See From Your Logo/Emblem: An Eye Tracking Study

2nd International Conference on Strategic Innovative Marketing, Prag, Czech Republic, 13 - 17 September 2013, pp.42

CSR and Service Quality Perceptions in Airline Business and Effects on the Customer Satisfaction

CRRC Corporate Responsibility Research Conference 2013, Graz, Austria, 11 - 13 September 2013, pp.1

Multiple Buying Behavior as An Indicator of Brand Loyalty: An Association Rule Application

13th Industrial Conference on Data Mining ICDM 2013, New Jersey, United States Of America, 16 - 21 July 2013, pp.193-204

Ethnography & Netnography in Marketing Research

3rd International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (Q.M.E.A.S 2013), Atina, Greece, 23 - 24 May 2013, pp.448-551

B2C Market Segment Evaluation Using The AHP Based Simulation Approach For The Automobile Sector

3rd International Conf. on Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences, Athens, Greece, 23 - 24 May 2013, pp.1-10

From Earth to Table: A Cross Cultural Study on Wine Consumption Habits

LUPCON European Marketing Conference, Germany, 1 - 04 October 2012, pp.1

Consumer Perception of Fair Trade: A Cross-cultural Study

CRRC Corporate Responsibility Research Conference 2009, Finland, 1 - 04 December 2009, pp.849-861

Corporate Social Responsibility Programs in Turkey: A Content Analysis

CRRC Corporate Responsibility Research Conference 2008, United Kingdom, 1 - 04 December 2008, pp.1-14

Corporate Social Responsibility in Culture and Art

CRRC Corporate Responsibility Research Conference 2008, United Kingdom, 1 - 04 December 2008, pp.1-21

Understanding Unethical Consumer Behavior

INTERNATIONA L CONFERENCE ON BUSINESS AND ECONOMY, Romania, 1 - 04 November 2008, pp.1

Exploring the Differences Between Heavy and Light Users of Internet News Websites

7th International Marketing Trends Congress, Venice, Italy, 1 - 04 February 2008, pp.1-25

Determining The Differences Between Private and Manufacturers’ Brand Detergent Users

3rd International Conference on Business, Management and Economics (ICBME), Turkey, 1 - 04 December 2007, vol.2, pp.69-84

Çocuklara Yönelik Reklamlarda Animasyon ve Hatırlama İlişkisi

11. Ulusal Pazarlama Kongresi, İzmir, Turkey, 1 - 04 November 2006, pp.267-290

Books & Book Chapters

Televizyon Reklamlarında Marka Hatırlanması Ölçümü

in: Pazarlama Araştırmaları, Kurtuluş K., Editor, Literatür Yayınları, İstanbul, pp.745-771, 2008

Other Publications