Articles
9
All (9)
SCI-E, SSCI, AHCI, ESCI (1)
ESCI (1)
Scopus (1)
TRDizin (5)
Other Publications (4)
1. Benefit Segmentation of Internet Users and Their Addictive Behavior
Yıldız Social Science Review
, vol.2, no.1, pp.19-30, 2016 (Peer-Reviewed Journal)
2. Ülke İmajı: Japonya ve Çin’in Ülke İmajları Açısından Karşılaştırılması
İstanbul Üniversitesi İşletme Fakültesi Dergisi
, vol.40, pp.267-277, 2011 (Peer-Reviewed Journal)
3. Consumers' price perceptions as a segmentation criteria: An emerging market case
ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS
, vol.39, no.1, pp.21-34, 2010 (ESCI, TRDizin)
6. The Role of Psychographics in Explaining Store Brand Buying Behaviour
Boğaziçi Journal
, vol.19, pp.99-113, 2005 (Peer-Reviewed Journal)
8. Marketing Publication, Challenges and Problems in Turkey
Business Research Yearbook, Global Business Perspectives
, vol.1, no.1, pp.550-554, 2003 (Peer-Reviewed Journal)
9. Bankacılık Sektöründe Çağdaş Pazarlama
İ.Ü.İşletme Fakültesi İşletme İktisadı Enstitüsü Yönetim Dergisi
, vol.8, no.26, 1997 (TRDizin)
Papers Presented at Peer-Reviewed Scientific Conferences
12
9. Exploring the Differences Between Heavy and Light Users of Internet News Websites
7th International Marketing Trends Congress, Venice, Italy, 1 - 04 February 2008, pp.1-25, (Full Text)
11. Determining Behavioral Differences Between Two Different Cola Brand Consumers
Marketing and Development Challenges in The 21st Century, Proceedings of The 7th International Conference on Marketing and Development, International Society for Marketing and Development, Gana, Ghana, 5 - 08 August 2000, pp.175-182, (Full Text)
12. Demand Estimation for Passenger Cars In Turkey. Kurtuluş,K., Tarcan E.
World Marketing Congress, İstanbul, Turkey, 15 - 19 July 1993, vol.VI, pp.158-162, (Full Text)
Books
2
1. Konsolide Edilmiş ICC Reklam ve Pazarlama İletişimi Uygulamaları Kodu
Icc- Türkiye, İstanbul, 2008
2. Türkiye Binek Otomobili Satış Tahmini Araştırması, Otomotiv Konusunda Türkiye Binek Otomobili Satış Tahminini İnceleyen Araştırma
in: Pazarlama Araştırmaları, Yazar Kemal Kurtuluş, Editor, Avcıol Basım, İstanbul, 1998