Publications & Works

Articles Published in Other Journals

Refereed Congress / Symposium Publications in Proceedings

An Approach Proposal to Technology and Consumer-based Transformation Process of Business Models

Ulaştırma ve Lojistik Ulusal Kongresi, İstanbul, Turkey, 26 - 27 October 2017, pp.57-58

AN EXPLORATORY STUDY ON CONSUMERS ATTITUDES TOWARDS ETHICAL FASHION CONSUMPTION: MOTIVATORS AND BARRIERS

10th Annual Conference of the EuroMed-Academy-of-Business, Rome, Italy, 13 - 15 September 2017, pp.1294-1308 Sustainable Development

AN EXPLORATORY STUDY ON CONSUMERS ATTITUDES TOWARDS ETHICAL FASHION CONSUMPTION: MOTIVATORS AND BARRIERS

10th Annual Conference of the EuroMed-Academy-of-Business, Rome, Italy, 13 - 15 September 2017, pp.1294-1308 Sustainable Development identifier

Recent trends and prospects of marketing publications in Turkey

7th International Multi-Conference on Society, Cybernetics and Informatics, IMSCI 2013, Orlando, FL, United States Of America, 9 - 12 July 2013, pp.44-48 identifier

Research methodology in marketing publications in Turkey: Review and evaluation

6th International Multi-Conference on Society, Cybernetics and Informatics, IMSCI 2012, Orlando, FL, United States Of America, 17 - 20 July 2012, pp.218-222 identifier

Books & Book Chapters

SERVICES MARKETING STRATEGIES

in: Contemporary Issues in Strategic Marketing, Prof. Dr. Ahmet Şekerkaya, Editor, Istanbul University Press , İstanbul, pp.255-292, 2020

The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels

in: Marketing Management in Turkey, Öztürkcan S., Yolbulan Okan E., Editor, Emerald Publıshıng, Bradford, pp.247-272, 2018

Dağıtım

in: Pazarlama - İlkeler, Genel Stratejiler, Eroğlu, F., Editor, Paradigma Akademi Yayınları, Çanakkale, pp.169-203, 2017

Sosyal Mübadele Teorisi

in: Pazarlama Teorileri (2.baskı), Yağcı M. İ., Çabuk S., Editor, Media Cat Kitapları, İstanbul, pp.13-33, 2015