Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Diğer Dergilerde Yayınlanan Makaleler

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

Celebrity Brand Extension Go or No Go

33rd EBES Conference, Madrid, İspanya, 7 - 09 Ekim 2020

Dominance or Effectiveness? Which is More Important in Brand Personality Decisions

5th International Conference on Turkey and Turkish Studies, Athens, Yunanistan, 2 - 05 Temmuz 2018, ss.1-5

The Impact of Brand Personality on Brand Experience: A Comparison Between The Perceptions of Facebook, Twitter and Instagram Users

International Interdisciplinary Business – Economics Advancement Conference (IIBA), İstanbul, Türkiye, 14 - 16 Temmuz 2014, ss.323-337

Exploring Online Consumer Ethics: Do Consumer Perceptions of E-Ethics Change According to CAD Personalities?

The 18th Annual Conference Promoting Business Ethics Book of Abstracts, New York, Amerika Birleşik Devletleri, 26 - 28 Ekim 2011, ss.1-12

A Hybrid Framework for Understanding and Avoiding International Business Blunders in the Global Culture

19th Annual Meeting Program Marketing Issues in Global Supply Networks: Theoretical and Empirical Directions for Future Research, Atlanta, Amerika Birleşik Devletleri, 6 - 09 Nisan 2011, ss.1-12

Online versus Offline Brand Personality: Implications for Brick-and-Click Brands

17th Recent Advances in Retailing and Services Science Conference, İstanbul, Türkiye, 2 - 05 Temmuz 2010, ss.1-12

Exploring the Concept of Retailer Equity: A Shopping District Perspective

17th Recent Advances in Retailing and Services Science Conference, İstanbul, Türkiye, 2 - 05 Temmuz 2010, ss.1-12

Which Category To Extend To - Product or Service? The Effect of Alternate Extensions of Service Brands on Brand Evaluations and Loyalty Intentions

6th International Conference of the SIG on Brand Identity and Corporate Reputation of the Academy of Marketing, Barselona, İspanya, 8 - 12 Nisan 2010, ss.1

Girişimciliğin Doğası Hangi Sıfatsal Özellikleri Kapsar?

5. Kobi’ler ve Verimlilik Kongresi, İstanbul, Türkiye, 25 - 26 Kasım 2009, ss.1-10

Understanding The Consumer Attitudes Toward Mobile Advertising and Its Impacts On Consumers’ Behavioral Intentions: A Cross-Market Comparison of U.S. and Turkish Consumers

Eleventh Annual International Conference of the Global Business and Technology Association, Prag, Çek Cumhuriyeti, 7 - 11 Temmuz 2009, ss.1-12

Sexual Harassment Between Customers and Salespeople: Customer is the Victim

15th Recent Advances in Retailing and Services Science Conference,, Zagreb, Hırvatistan, 14 - 17 Temmuz 2008, ss.1-12

Kitap & Kitap Bölümleri

Fokus Pokus Odak Grup Görüşmeleri Sihirli Dokunuşlar

Beta Basım Yayım Dağıtım, İstanbul, 2021

Duyusal Markalama

Masamızda Marka Sohbetleri, Fatma Müge Arslan, Editör, Beta Basım Yayım Dağıtım, İstanbul, ss.67-98, 2015

Müşteri Deneyimleri Yönetimi Deneyimsel Pazarlama

Benim Maaşımı Kim Ödüyor? Müşteri, Gürdal, S., Editör, Yaprak Dağıtım, İstanbul, ss.50-70, 2009

Diğer Yayınlar

Metrikler

Yayın

36

Atıf (WoS)

52

H-İndeks (WoS)

3

Atıf (Scopus)

62

H-İndeks (Scopus)

3

Proje

3

Tez Danışmanlığı

2

Açık Erişim

5
BM Sürdürülebilir Kalkınma Amaçları