General Information


Süphan NASIR is Professor at Department of Business Administration, İstanbul University. She is chairman of marketing subdicipline and coordinator of business administration e-learning program. She worked as chief editor at International Journal of E-Entrepreneurship and Innovation 2010-2014, and she is also editor of Yükseköğretim Dergisi/ Journal of Higher Education (Turkey) since 2010. She also undertaken important roles such as organization committee member and advisory board member of international conferences. Her articles were published in reputable academic journals and she has written chapters for well-known books. Her latest books entitled Modern Entrepreneurship and E-Business Innovations and CRM Strategies in the Digital Era were published in USA in 2013 and 2015, respectively. She has also presented her papers at major international conferences and attended some international conference as keynote speaker. CRM as well as mobile marketing, consumer behavior, innovation management and entrepreneurship are the scope of her interest area.

Institutional Information

Faculty of Economics
Department of Business Administration
Department of Marketing


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İktisat Fakültesi İşletme Bölümü
İstanbul Üniversitesi İktisat Fakültesi İşletme Bölümü İstanbul Üniversitesi Merkez Kampüsü 34452 Beyazıt/Fatih-İstanbul