Prof. Süphan NASIR

Prof. Dr. Süphan Nâsır graduated from Boğaziçi University, Department of Sociology and completed his PhD in Marketing at Istanbul University. In 2008, she was appointed as an Assistant Professor at Istanbul University, Faculty of Economics, Department of Business Administration, where she was promoted to Associate Professor in 2009 and Professor in 2014. Since 2009, Mr. Nasser has been the Head of the Department of Marketing at the Department of Business Administration, Faculty of Economics, Istanbul University.

She was the editor-in-chief of the International Journal of E-Entrepreneurship and Innovation between 2010 and 2014 and the editor of the ESCI indexed International Journal of Higher Education between 2010 and 2022. Süphan Nasır has two SCOPUS indexed international books titled Modern Entrepreneurship and E-Business Innovations and CRM Strategies in the Digital Era published by international publishers. She has more than 100 indexed articles, including 25 international books and book chapters, and papers presented at national and international congresses. 

Her research interests include marketing issues such as Consumer Behavior, Sustainability, Social Responsibility, Voter Behavior, Customer Relationship Management (CRM), Strategic Marketing, Brand Management and Higher Education policies. She successfully conducts public opinion surveys that have made waves in the media.

She is also a jury memberat the Sustainable Business Awards. She worked as a mentor, evaluator and team leader in institutional external evaluation and institutional accreditation programs at the Higher Education Quality Board between 2016-2021; Between 2019-2022, she served as a member of the Advisory Board of TÜBİTAK Scientist Support Programs.