Makaleler
23
Tümü (23)
SCI-E, SSCI, AHCI (8)
SCI-E, SSCI, AHCI, ESCI (11)
ESCI (3)
Scopus (7)
TRDizin (4)
Diğer Yayınlar (7)
1. MARKET SEPETİNDEKİ ENFLASYONUN TÜKETİCİ SATIN ALMA DAVRANIŞINA YANSIMASI
SPL Finansal Doktorin Dergisi
, cilt.1, sa.1, ss.39-60, 2024 (Hakemli Dergi)
4. TÜKETİCİLERİN GÖSTERİŞÇİ TÜKETİME YÖNELİK TUTUMLARINA GÖRE SINIFLANDIRILMASI
Balikesir University Journal of Social Sciences Institute
, cilt.22, sa.41, ss.383-400, 2019 (Hakemli Dergi)
6. Comparison of Global and Local Consumers’ Attitude Toward Car and Ride Sharing Services
Eurasian Journal of Researches in Social and Economics (EJRSE)
, cilt.4, sa.12, ss.604-616, 2017 (Hakemli Dergi)
7. Higher Education View 2017. Monitoring and Evaluation Report
YUKSEKOGRETIM DERGISI
, cilt.7, sa.3, ss.209-210, 2017 (ESCI)
8. PERCEPTIONS OF BUSINESS PROFESSIONALS TOWARDS MOBILE DEVICE USAGE
The Online Journal of Science and Technology
, cilt.7, sa.3, ss.74-79, 2017 (Hakemli Dergi)
14. Consumers and Physicians Perceptions about High Tech Wearable Health Products
Social and Behavioral Sciences
, cilt.195, ss.1261-1267, 2015 (Hakemli Dergi)
16. E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology
International Journal of E-Entrepreneurship and Innovation
, cilt.3, sa.3, ss.50-54, 2012 (Scopus)
17. Social E-Enterprise: Value Creation through ICT
International Journal of E-Entrepreneurship and Innovation
, cilt.3, ss.53-57, 2012 (Scopus)
22. Analyzing the Role of Customer-Base Differences in Developing Customer Relationship Management Strategies
The Journal of American Academy of Business, Cambridge
, cilt.7, sa.2, ss.32-38, 2005 (Hakemli Dergi)
23. Emergence of Retailers as Financial Services Providers in Turkey: A Conceptual Framework
The Business Review
, cilt.4, ss.137-145, 2005 (Hakemli Dergi)
Hakemli Bilimsel Toplantılarda Yayımlanmış Bildiriler
52
6. EFFECT OF BRAND CREDIBILITY AND INNOVATION ON CUSTOMER BASED BRAND EQUITY AND OVERALL BRAND EQUITY IN TURKEY AN INVESTIGATION OF GSM OPERATORS
Global Conference on Services and Retail Management, 10 - 13 Mayıs 2021, (Yayınlanmadı)
20. Sürücüsüz Araçlara Yönelik Tüketici Tutumları
ASEAD II. Uluslararası Sosyal Bilimler Sempozyumu, Antalya, Türkiye, 21 - 23 Ekim 2017, ss.590-603, (Tam Metin Bildiri)
33. Publishing in Higher Education
First Turkish-Arab Congress on Higher Education (TACHE 2014), İstanbul, Türkiye, 26 - 28 Nisan 2014, ss.1-3, (Tam Metin Bildiri)
34. Adaptation of E-Business Trends and Innovations in Modern Enterprises
Technological Advances in Electrical, Electronics and Computer Engineering, Türkiye, 1 - 04 Ocak 2013, (Tam Metin Bildiri)
35. Yeniliklerin Yayılmasi ve Benimsenmesi: Mobil Uygulamalar Üzerine Bir Araştırma
4. Uluslararası İktisatçılar Zirvesi: Girişimcilik, İnovasyon ve Ekonomik Kalkınma, Türkiye, 1 - 04 Kasım 2012, (Tam Metin Bildiri)
37. A Framework for Entrepreneurial and Innovative Universities: Criteria to Measure an Entrepreneurial and Innovative Universities
The 2nd International Congress on Trends in HigherEducation: Innovations and Entrepreneurship, Türkiye, 1 - 04 Kasım 2011, (Tam Metin Bildiri)
39. The Evolution And Transformation Of Higher Education: A Content Analysis Of Articles Published In Journal Of Higher Education
Uluslararası Yükseköğretim Kongresi: Yeni Yönelişler ve Sorunlar (UYK-2011), Türkiye, 1 - 04 Temmuz 2011, (Tam Metin Bildiri)
40. The Brand Personality of Coffee Shops: Scale Development
Marketing and Entreprenuership International Conference, AUMEC, Antalya, Türkiye, 6 - 09 Nisan 2009, ss.1120-1125, (Tam Metin Bildiri)
41. Integration of Comparison Level Theory to Analyze the Relationship between Complaint Recovery Satisfaction and Post-Complaint Consumer Responses
Business & Economics Research Conference, Türkiye, 1 - 04 Aralık 2008, (Tam Metin Bildiri)
42. Assuring the Assumptions of MANOVA in a Scenario-Based Experimental Design
International Conference On Multivariate Statistical Modeling And High Dimensional Data Mining, Türkiye, 1 - 04 Aralık 2008, (Tam Metin Bildiri)
43. Changes in Attitudes toward the Act of Complaining in a Developing Country
Global Conference on Business & Economics, İtalya, 1 - 04 Aralık 2007, (Tam Metin Bildiri)
44. Consumer Behavior of Credit Card Users in an Emerging Market
6th Global Conference on Business & Economics, Amerika Birleşik Devletleri, 1 - 04 Aralık 2006, (Tam Metin Bildiri)
45. Consumer Satisfaction, Loyalty and Switching Behavior: An Empirical Study on the Mobile Phone Market in Turkey
Global Technology and Business Association (GBATA): Management and Technology in the Global Economy: Nurturing Innovations & National Heritage, Rusya, 1 - 04 Aralık 2006, (Tam Metin Bildiri)
47. of Retailers as Financial Services Providers in Turkey: A Conceptual Framework
Global Business & Economics Research Conference, Türkiye, 1 - 04 Aralık 2005, (Tam Metin Bildiri)
48. Complaint Handling Management: A Case Study
EuroCHRIE Conference (European Council on Hotel, Restaurant & Institutional Education), Türkiye, 1 - 04 Aralık 2004, (Tam Metin Bildiri)
49. The Development, Change And Transformation Of MIS: A Content Analysis Of Articles Published In Business And Marketing Journals
3rd Global Conference on Business and Economics (GCBE), Hollanda, 1 - 04 Aralık 2004
50. Emergence of Retailers as Financial Services Providers in Turkey: A Conceptual Framework
Proc. 11th EIRASS Conference (European Institute of Retailing and Services Studies), Çek Cumhuriyeti, 1 - 04 Kasım 2004, (Tam Metin Bildiri)
51. Developing A CRM Model For Luxury Automobile Brands
Proc. 7th International Conference on Customer Relationship Management and Relationship Marketing, Almanya, 1 - 04 Aralık 2003, (Tam Metin Bildiri)
52. Türkiye’de GSM Sektöründe Müşteri Memnuniyeti: Kullanıcıların Operatör Değiştirme Eğilimlerinin Saptanması
8. Ulusual Pazarlama Kongresi, Kayseri, Türkiye, 1 - 04 Aralık 2003, (Tam Metin Bildiri)
Kitaplar
34
2. Geçmişten Geleceğe: Cumhuriyetin Ekonomiye Yön Veren Markaları
Kadın Gözünden Farklı Bakışlarla Ekonomi, DURUSOY SERAP, YILMAZ BİNHAN ELİF, Editör, DER Yayınları, ss.97-110, 2024
11. KUYUMCULUK SEKTÖRÜNDE İŞLETMELERİN PAZAR ODAKLI STRATEJİLERE YÖNELİK TUTUMLARI
İstanbul Kuyumcular Odası Yayınları, İstanbul, 2020
26. Küresel Rekabet Endeksi - 26 Bölge - 81 İl
İstanbul Kalkınma Ajansı - Nema Basım, İstanbul, 2012
27. 2012 İstanbul Rekabet Endeksi 39 İlçe
İstanbul Kalkınma Ajansı - Nema Basım, İstanbul, 2012
30. Supporting Marketing Practices: Mobile Network Operators’ Value Added Services Changing The Way Of Doing Business
Handbook of Research on Mobile Marketing Management, Dietmar Georg Wiedemann, Editör, Idea Group Publishing, Unknown, ss.158-172, 2010
31. Integrating Mobile Marketing into The Marketing Communication: Exemplification Of Mobile Marketing Campaigns
Handbook of Research on Mobile Marketing Management, Dietmar Georg Wiedemann, Editör, Idea Group Publishing, Unknown, ss.417-426, 2010
33. Brand Personality of Web Search Engines: Who Is The Conqueror of The Digital Age?
Contemporary Research in e-Branding, Subir K. Bandyopadhyay, Editör, Idea Group Publisher, Pennysylvannia, ss.32-47, 2009