Education
2023 - 2025
2023 - 2025Post Doctorate
Universita della Svizzera Italiana, USI (University of Ticino), Faculty of Communication, Culture and Society, Institute of Marketing and Communication Management (IMCA), Switzerland
2016 - 2023
2016 - 2023Doctorate
Istanbul University, Institute of Social Sciences, Gazetecilik, Turkey
2020 - 2020
2020 - 2020Doctorate
Universita Degli Studi di Perugia, Political Science (ERASMUS Mobility), Italy
2011 - 2014
2011 - 2014Postgraduate
Middle East Technical University, Sosyal Bilimler Bilimler Enstitüsü, Siyaset Bilimi Ve Kamu Yönetimi, Turkey
2005 - 2010
2005 - 2010Undergraduate
Hacettepe University, Edebiyat Fakültesi, İngiliz Dili Ve Edebiyatı, Turkey
Dissertations
2023
2023Doctorate
VERİ ODAKLI PİYASADA YARATICI MEDYA EMEĞİ: REKLAM PROFESYONELLERİNİN DENEYİM VE GÖRÜŞLERİ ÜZERİNE BİR VAKA ÇALIŞMASI
Istanbul University, Communication faculty, Journalism Department
2014
2014Postgraduate
CLASS-BASED RESISTANCE DYNAMICS OF PETTY COMMODITY PRODUCERS: SUBJECTIVE ASPECTS OF EVERYDAY LIFE IN A VILLAGE OF WESTERN TURKEY
Middle East Technical University, Sosyal Bilimler Enstitüsü, Siyaset Bilimi Ve Kamu Yönetimi
Foreign Languages
C2 Mastery
C2 MasteryEnglish
B2 Upper Intermediate
B2 Upper IntermediateItalian
Certificates, Courses and Trainings
2025
2025Eğiticinin Eğitimi
Vocational Training
Selçuk üniversitesi
Research Areas
Social Sciences and Humanities
Communication Sciences
Mass Communications and Mass Media
Advertising and Acquaint
Journalism
Research Areas Based on Academic Activities
Avesis Research Areas
WoS Research Areas
Scopus Research Areas
Academic Positions
2015 - Present
2015 - PresentResearch Assistant
Istanbul University, Communication faculty, Journalism Department
Managerial Experience
2022 - Present
2022 - PresentErasmus Öğrenci Sorumlusu
Istanbul University, Communication faculty, Journalism Department
2022 - Present
2022 - PresentAf Komisyonu Üyesi
Istanbul University, Communication faculty, Journalism Department
2022 - Present
2022 - PresentHaber Merkezi Koordinasyon
Istanbul University, Communication faculty, Journalism Department
2017 - 2022
2017 - 2022Muafiyet Komisyonu Üyesi
Istanbul University, Communication faculty, Journalism Department
Articles
All (6)
SCI-E, SSCI, AHCI (1)
SCI-E, SSCI, AHCI, ESCI (3)
ESCI (2)
Scopus (1)
TRDizin (4)
Other Publications (1)
2026
20261. THE ROLE OF MARKETING LABOUR IN VALUE CREATION: LEVERAGING CUSTOMER DATABASES AND CO-CREATIVE DIGITAL INTERACTIONS
kökat y. a.
The Turkish Online Journal of Design, Art and Communication
, vol.16, no.2, pp.699-712, 2026 (TRDizin)
2025
20252. Creativity re-distributed: how digitalisation changes creative advertising practice
AKMERANER KÖKAT Y., Pellandini-Simanyi L.
JOURNAL OF MARKETING MANAGEMENT
, vol.41, no.15-16, pp.1731-1753, 2025 (SSCI, Scopus)
2022
20223. Exploring the Representation of the Field of Communication in Academic Publishing: A Content Analysis of the Journals of Communication Schools in Turkey
TÜRK E., Akmeraner Y., TUFAN F.
TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES
, vol.0, no.40, pp.82-103, 2022 (ESCI, TRDizin)
2022
20224. Back to Media Work in a Data-Driven Market Re-Thinking the Labor of Advertising Practitioners
Akmeraner-Kökat Y.
ILEF DERGISI
, vol.9, no.1, pp.31-55, 2022 (ESCI, TRDizin)
2018
20185. Digital Labour in Social Media- Expropriation of Leisure Time, Commercialization of Creative Activity and the Problem of Alienation
Akmeraner Y.
Kültür ve İletişim
, no.42, pp.98-119, 2018 (Peer-Reviewed Journal)
2016
20166. Devrim Öncesi Rusya ve Çin’de Eşitlik ve Adalet Taleplerinin Sekülerleşmesi: Bir Yöntem Arayışı
Akmeraner Y.
PRAKSİS , no.41, pp.299-314, 2016 (TRDizin)
Papers Presented at Peer-Reviewed Scientific Conferences
2025
20251. Participatory Journalism as Co-Creation of Value: Exploitation or Democratisation?
Akmeraner Kökat Y.
Bursa 6th International Conference on Humanity and Social Sciences, Bursa, Turkey, 30 December 2025, pp.250, (Summary Text)
2025
20252. Glocalisation in Corporate Communication after Generative Artificial Intelligence
Akmeraner Kökat Y.
Bursa 6th International Conference on Humanity and Social Sciences, Bursa, Turkey, 30 December 2025, pp.251, (Summary Text)
2025
20253. Rethinking the Cultural Intermediary Role of Advertising After Programmatic Advertising
Akmeraner Kökat Y.
I. International Ankara Scientific Research and Innovation Congress, Ankara, Turkey, 25 - 26 December 2025, pp.340, (Summary Text)
2025
20254. Akmeraner-Kökat, Y. (2025). Rethinking the Cultural Intermediary Role of Advertising After Programmatic Advertising. I.International Ankara Scientific Research and Innovation Congress, Ankara, December 25-26, 2025.
Akmeraner Kökat Y.
I.International Ankara Scientific Research and Innovation Congress, Ankara, Turkey, 25 - 26 December 2025, pp.340, (Summary Text)
2025
20255. Making the ‘data-driven organisation’: performative struggles, negotiations and translations
Akmeraner Kökat Y.
Swiss Academy of Marketing Science Conference, Luzern, Switzerland, 24 October 2025, pp.6, (Summary Text)
2025
20256. Categories and customization in creative advertising: The role of devices
Akmeraner Kökat Y.
the Swiss Sociological Association's Economic Sociology Network, Luzern, Switzerland, 4 - 05 September 2025, pp.1, (Summary Text)
2025
20257. The ‘work’ of producing consumers through databases and co-creation: How the post-Fordisation of advertising work and labour shapes value creation in marketing
Akmeraner Kökat Y.
the 8th Interdisciplinary Market Studies Workshop, Stockholm, Sweden, 16 - 18 June 2025, pp.1, (Full Text)
2025
20258. Assembling surveillance capitalism: Messy interactions of data, analysts and creatives
Akmeraner Kökat Y.
the 8th Interdisciplinary Market Studies Workshop, Stockholm, Sweden, 16 - 18 June 2025, pp.1, (Full Text)
2024
20249. “The Soul at Work”: The Subsumption of Consumer Subjectivities through Data-Driven Marketing Practices
Akmeraner Kökat Y.
49th Annual Macromarketing Conference, Helsinki, Finland, 17 - 20 June 2024, no.21681481, pp.824-828, (Summary Text)
2024
202410. How are consumers dividualised through data-driven marketing practices? Thinking through two forms of subjectivation
Akmeraner Kökat Y.
Consumption Markets & Culture Paper Development Workshop, Edinburgh, England, 10 April 2024, pp.1, (Summary Text)
2022
202211. What does the experience of communication labor tell us about ‘intellectuality’ monetized by datafication?
Akmeraner Y.
ESA RN18 Mid-Term Conference, COMMUNICATION, CAPITALISM AND CRITIQUE: CRITICAL MEDIA SOCIOLOGY IN THE 21ST CENTURY, Turin, Italy, 1 - 03 September 2022, pp.7-8, (Summary Text)
2018
201812. Sosyal Medyada Dijital Emek: El Konulan Serbest Zaman, Ticarileştirilen Yaratıcılık ve Azalan Yabancılaşma
Akmeraner Y.
16th International Symposium Communication in the Millennium, Eskişehir, Turkey, 25 - 28 April 2018, pp.1, (Full Text)
Books
2025
20251. Making Do” on Digital Platforms: A De Certeauan Study of Platform Work
Akmeraner Kökat Y.
in: İletişim Çalışmaları Alanında Uluslararası Araştırmalar-VI (International Research in the Field of Communication Studies) , Elifnur Terzioğlu Yurtsal, Editor, Eğitim Kitabevi, İstanbul, pp.165-174, 2025
2025
20252. (çev) Herbert Blumer
Akmeraner Kökat Y.
in: Kitle İletişimi ve Amerikan Toplumsal Düşüncesi (Anahtar Metinler 1919-1968), John Durham Peters,Peter Simonson,Ebru Özgen,Bilge Şenyüz, Editor, The Kitap Yayınları, İstanbul, pp.150-157, 2025
2025
20253. (çev) İletişimin Bütünleşmesi-Malcolm M. Willey ve Stuart A. Rice
Akmeraner Kökat Y.
in: Kitle İletişimi ve Amerikan Toplumsal Düşüncesi (Anahtar Metinler 1919-1968), John Durham Peters,Peter Simonson,Ebru Özgen,Bilge Şenyüz, Editor, The Kitap Yayınları, İstanbul, pp.158-162, 2025
2025
20254. Büyük Veri Bir ‘Dönüş’ Olarak Düşünülebilir Mi?
Akmeraner Kökat Y.
in: Kültürel Dönüşler, Alkın,Ö. & Kapusuz,H., Editor, Doruk Yayınları, İstanbul, pp.327-370, 2025
2022
20225. Bir ‘Üretim Makinesi’ Olarak Mobil İletişim
Akmeraner Kökat Y.
in: Mobil İletişim , Bilge Şenyüz,Fırat Tufan, Editor, Siyasal Kitabevi, Ankara, pp.125-138, 2022
2018
20186. (Çev.) Vakur Versan, "Türk Hukukunda Kemalist Reform ve Etkileri"
Akmeraner Y.
in: İletişim ve Modernleşme Cilt-I: Karşılaştırmalı Yaklaşımlar, Gündüz U., Editor, Büyük Kitaplar, İstanbul, pp.243-266, 2018
2016
20167. Neoliberal Politikaların Tahribata Uğrattığı İletişim Arenasını Doğru Analiz Edebilmenin Yolu; Eleştirel Medya Okuryazarlığı
Bostancı M., Akmeraner Y.
in: Eleştirel Medya Çalışmaları, Bostancı M., Editor, Anahtar Yayıncılık, İstanbul, pp.168-186, 2016
2014
20148. (Çev). Massimo De Angelis, "Marx ve İlkel Birikim: Kapitalist 'Çitleme'nin Sürekli Karakteri"
Akmeraner Y.
in: İlkel Birikim: Sermayenin Kaldıracı, Göztepe,Ö., Editor, Nota Bene, Ankara, pp.89-114, 2014
Funded Projects
2025 - 2026
2025 - 2026
Türkiye'de Podcast Endüstrisinin Eleştirel Ekonomi Politik Perspektiften İncelenmesi: Sorunlar Ve Fırsatlar
TUBITAK Project , 1001 - Program for Supporting Scientific and Technological Research Projects
(Project Abstract)
TUFAN F. (Executive), MORVA KABLAMACI A. D., ŞENYÜZ F. B., TÜRK E., AKMERANER KÖKAT Y.
2021 - 2026
2021 - 2026Social patterning of economic subjectivities and the digital transformation of retail finance in Switzerland (Yürütücü: Prof. Dr. Léna Pellanini-Simanyi)
Other International Funding Programs
(Project Abstract)
Akmeraner Kökat Y.
Activities in Scientific Journals
2020 - 2023
2020 - 2023CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES
Assistant Editor/Section Editor
Peer Reviews in Scientific Publications
December 2025
December 2025JOURNAL OF MARKETING MANAGEMENT
Journal Indexed in SSCI
August 2025
August 2025CONSUMPTION MARKETS CULTURE
Journal Indexed in SSCI
June 2024
June 2024CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES
Journal Indexed in ESCI