Publications & Works

Articles Published in Other Journals

TÜKETİCİLERİN PLANSIZ SATIN ALMA KARARLARI ÜZERİNDE TÜKETİCİ ÖZELLİKLERİNİN VE MAĞAZA ATMOSFERİNİN ROLÜ

Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.7, no.3, pp.75-90, 2018 (National Refreed University Journal)

Brand love and customer engagement’s role over brand loyalty

Journal of Management, Marketing and Logistics, vol.4, no.4, pp.359-365, 2017 (Refereed Journals of Other Institutions) Creative Commons License Sustainable Development

The Role of Consumers’ Satisfaction, Trust and Perceived Quality on Loyalty to Online Retail Sites

Yönetim Dergisi:İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü, no.28, pp.24-47, 2017 (National Refreed University Journal)

The Relationship Between Hotel Brand Personality And Customer Loyalty

Journal of Tourismology, vol.3, no.3, pp.14-33, 2017 (International Refereed University Journal) Creative Commons License

Tüketicilerin Kurumsal Sosyal Sorumluluk Algılamalarının Marka Değeri Üzerine Etkisi

Anadolu Üniversitesi Sosyal Bilimler Dergisi, vol.16, no.2, pp.69-87, 2016 (National Refreed University Journal)

THE ROLE OF RATIONAL AND EMOTIONALEVALUATIONS IN PREDICTING E-WOM BEHAVIOR

Journal of Academic Research in Economics, vol.7, no.2, pp.169-190, 2015 (Refereed Journals of Other Institutions)

KOBİ'lerin Banka Tercihlerinde Bilgi Portallarının Rolü

Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.28, pp.235-252, 2014 (National Refreed University Journal)

Gender Differences in the Use of Internet for Health Information Search

Ege Akademik Bakış İktisadi, İdari ve Siyasal Bilimler Dergisi, vol.11, no.2, pp.229-240, 2011 (International Refereed University Journal)

E-Health Information Search Intentions of Turkish Internet Users

International Journal of Pharmaceutical and Health Care Marketing, vol.5, no.2, pp.135-152, 2011 (Refereed Journals of Other Institutions)

E-health information search intentions of Turkish internet users

International Journal of Pharmaceutical and Healthcare Marketing, vol.5, pp.135-152, 2011 (Journal Indexed in ESCI) identifier identifier

Images of Italy, France and Morocco as tourist destinations

International Journal of Tourism Policy, vol.2, no.4, pp.306-318, 2009 (Refereed Journals of Other Institutions) identifier

The Role of Health Related Factors on Consumer Attitudes towards Organic Products in Turkey

SELÇUK ÜNİVERSİTESİ SOSYAL BİLİMLER MESLEK YÜKSEKOKULU DERGİSİ, vol.12, pp.147-174, 2009 (National Refreed University Journal)

The Impact of Perceived Innovation Characteristics on Technology Adoption

The International Journal of Technology, Knowledge and Society, no.4, pp.117-127, 2008 (Refereed Journals of Other Institutions)

The Impact of Perceived Innovation Characteristics on the Technology Adoption

The International Journal of Technology Knowledge and Society, vol.4, pp.117-127, 2008 (Refereed Journals of Other Institutions)

Yapı Market Müşterilerinin Hizmet Kalitesi Değerlendirmelerine Göre Pazar Bölümlerinin İncelenmesi

Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, no.28, pp.87-106, 2007 (National Refreed University Journal)

Yapı Market Müşterilerinin Hizmet Kalitesi Değerlendirmeleri

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, vol.7, no.2, pp.55-75, 2006 (National Refreed University Journal)

Yapı Market Müşterilerinin Mağaza Hizmet Kalitesine Yönelik Değerlendirmeleri

DOKUZ EYLÜL ÜNİVERSİTESİ İŞLETME FAKÜLTESİ DERGİSİ, vol.7, no.2, pp.55-76, 2006 (National Refreed University Journal)

Refereed Congress / Symposium Publications in Proceedings

MARKA OTANTİKLİĞİNİN TÜKETİCİ TEMELLİ MARKA DEĞERİ ÜZERİNDEKİ ETKİSİ

22. Pazarlama Kongresi, Trabzon, Turkey, 28 September - 30 December 2017, pp.1-16

BRAND LOVE AND CUSTOMER ENGAGEMENT'S ROLE OVER BRAND LOYALTY

GLOBAL İŞLETME ARAŞTIRMALARI KONGRESİ, İstanbul, Turkey, 24 - 25 May 2017, pp.1

The Relationship Between Hotel Brand Personality and Customer Loyalty

ULUSLARARASI SOSYAL ARAŞTIRMALAR KONGRESİ, İstanbul, Turkey, 20 - 22 April 2017, pp.1

Same Country Different Ethnicity: The Role of Ethnicity on Impulse Buying

2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing (WMC~CPM), Thriving in a New World Economy, Atlanta, United States Of America, 28 August - 01 September 2012, vol.9, pp.276-283 Creative Commons License

Corporate Reputation and Its Consequences: Evidence from Turkey

Academy of Marketing Conference 2012, Southhampton, United Kingdom, 1 - 04 July 2012, pp.1-11

Corporate Reputation and its Consequences: Evidence from Turkey

Academy of Marketing Conference 2012, Marketing: Catching the Technology Wave, Southampton, United Kingdom, 1 - 04 July 2012, pp.33-40

The Impact of Corporate Reputation on Customer Trust

16th International Conference on Corporate and Marketing Communications, Athens, Greece, 1 - 04 April 2011, pp.505-518

Sustainable Tourism Development in Developing Countries: Overview of Ukraine’s Tourism Industry

International Scientific-Practical Conference - Topical problems of Social-Economic Developments of Regions, Ukraine, 1 - 04 May 2010, pp.70-80 Sustainable Development

Consumer Decision-Making Styles in Turkey

the 14th Biennial World Marketing Congress, Marketing in Transition: Scarcity, Globalism, & Sustainability, Norway, 1 - 04 July 2009, pp.261-266

The Role of Gender on Turkish Consumers’ Decision-Making Styles

Asia-Pacific Advances in Consumer Research, India, 1 - 04 January 2009, pp.301-308

Acceptance of Technological Innovations: The Role of Consumer Innovativeness and Innovation Characteristics

YIRCOBS’08 Yeditepe International Research Conference on Business Strategies, İstanbul, Turkey, 1 - 04 June 2008, pp.185-204

Examining The Image of Italy, France, and Morocco As A Tourist Destination

The 4 World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, Turkey, 22 - 27 April 2008, pp.12-24

Examining the Image of Italy, France, and Morocco as a Tourist Destination

The 4 World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, Turkey, 22 - 27 April 2008, pp.12-24

The Role of Consumer Innovativeness in the Acceptance of Technology Based Innovations

7th International Congress Marketing Trends, Venice, Italy, 17 - 19 January 2008, pp.1-10

Books & Book Chapters

Müşteri İlişkileri Yönetimi

İstanbul Üniversitesi Yayınları, İstanbul, 2015

Pazarlama Araştırmaları

İstanbul Üniversitesi Yayınları, İstanbul, 2014

Uluslararası Pazarlama Araştırması

in: Uluslararası Pazarlama, Yağcı M.İ., Kılıç S., Editor, Lisans Yayıncılık, İstanbul, pp.90-120, 2014