Metrics
Publication
35
UN Sustainable Development Goals
Education
2003 - 2007
2003 - 2007Doctorate
Istanbul University, İşletme Fakültesi Sosyal Bilimler Enstitüsü , İşletme/Pazarlama, Turkey
2001 - 2003
2001 - 2003Postgraduate
Istanbul University, İşletme Fakültesi Sosyal Bilimler Enstitüsü , İşletme/Pazarlama, Turkey
1997 - 2001
1997 - 2001Undergraduate
Ege University, İibf, İşletme, Turkey
Dissertations
2007
2007Doctorate
Tüketicilerin Alışveriş Stilleri ile Tüketim Değerleri Arasındaki İlişkinin Belirlenmesine Yönelik Bir Araştırma.
Istanbul University, School of Business, İşletme/Pazarlama
2003
2003Postgraduate
Zincir Perakendeci Yapı Market Müşterilerinin Hizmet Kalitesi Değerlendirmeleri ve Mağazaya İlişkin Değerlendirmeler ile Tekrar Alışveriş Yapma Niyeti Arasındaki İlişki Üzerine Pilot Bir Araştırma
Istanbul University, School of Business, İşletme/Pazarlama
Foreign Languages
B2 Upper Intermediate
B2 Upper IntermediateEnglish
Certificates, Courses and Trainings
2004
2004NİTEL ARAŞTIRMA YÖNTEMLERİ
Other
BİLKENT ÜNİVERSİTESİ
Research Areas
Social Sciences and Humanities
Management
Marketing
Academic Positions
2014 - Present
2014 - PresentAssociate Professor
Istanbul University, School of Business, Department of Business Administration
2012 - 2014
2012 - 2014Assistant Professor
Istanbul University, School of Business, Department of Business Administration
2007 - 2012
2007 - 2012Research Assistant PhD
Istanbul University, School of Business, Department of Business Administration
2001 - 2007
2001 - 2007Research Assistant
Istanbul University, School of Business, Department of Business Administration
Managerial Experience
2014 - Present
2014 - PresentBoard Member
İstanbul Üniversitesi, School of Business
Courses
Doctorate
Doctorate
KANTİTATİF PAZARLAMA
KANTİTATİF PAZARLAMA
PAZARLAMA MODELLERİ
KANTİTATİF PAZARLAMA
Postgraduate
Postgraduate
PAZARLAMA YÖNETİMİ
PAZARLAMA YÖNETİMİ
PAZARLAMA
MARKETING MANAGEMENT
SATIŞ YÖNETİMİ
MÜŞTERİ İLİŞKİLERİ YÖNETİMİ
SATIŞ YÖNETİMİ
PAZARLAMA YÖNETİMİ
SATIŞ VE MÜŞTERİ İLİŞKİLERİ YÖNETİMİ
Supervised Theses
2021
2021Doctorate
THE PERCEPTION OF SERVICE QUALITY IN AUTOMOTIVE SERVICES: A COMPARISON OF CONSUMERS RECEIVING AUTOMOTIVE SERVICES FROM AUTHORIZED AND PRIVATE SERVICE ENTERPRISES
Yaşin B. (Advisor)
Ş.NECMETTİN(Student)
2021
2021Doctorate
The role of consumer identification on the relationship between corporate brand equity and individual brand equity and the effect of brand equity on repurchase intention
Yaşin B. (Advisor)
S.AYAR(Student)
2020
2020Doctorate
The influence of fan identity on consumer decisions towards sponsor brands in sports marketing: An experimental study in different product involvement categories
Yaşin B. (Advisor)
H.YILMAZ(Student)
2020
2020Doctorate
Determining the role of brand and self-image congruence on brand experience, brand love and brand loyalty
Yaşin B. (Advisor)
B.KAYIŞ(Student)
2019
2019Postgraduate
Tüketici-Marka İlişkisi Çerçevesinde Marka Sadakati Üzerinde Rolü Olan Faktörlerin Belirlenmesi
Yaşin B. (Advisor)
C.GÜRSU(Student)
2017
2017Postgraduate
THE ROLE OF DETERMINIG FACTORS ON CONSUMERS' IMPULSE PURCHASING DECISIONS
Yaşin B. (Advisor)
E.AHMEDOVA(Student)
2016
2016Postgraduate
Brand relationship quality and customer engagement's role over brand loyalty
Yaşin B. (Advisor)
B.Pandır(Student)
Articles
All (16)
SCI-E, SSCI, AHCI, ESCI (2)
ESCI (2)
Scopus (4)
TRDizin (5)
Other Publications (7)
2024
20241. Factors that Play a Role in Consumers' Adoption of Electric Cars: A Research Within the Framework of the Unified Technology Acceptance Model
YAPRAK Ü., KIZIR E., YAŞİN B.
Gümüşhane Üniversitesi Sosyal Bilimler Dergisi
, vol.15, no.1, pp.117-136, 2024 (Peer-Reviewed Journal)
2024
20242. The effect of flow experience on reuse intention of mobile navigation apps: The mediating role of location-based mobile service quality
ÖZKAN E., Yasin B., GÜRŞEN A. E., Akpinar H. M.
TOURISM & MANAGEMENT STUDIES
, no.1, pp.1-19, 2024 (ESCI, Scopus)
2018
20183. TÜKETİCİLERİN PLANSIZ SATIN ALMA KARARLARI ÜZERİNDE TÜKETİCİ ÖZELLİKLERİNİN VE MAĞAZA ATMOSFERİNİN ROLÜ
BEYTULOVA E., YAŞİN B.
Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.7, no.3, pp.75-90, 2018 (Peer-Reviewed Journal)
2017
20174. Brand love and customer engagement’s role over brand loyalty
Pandır B., YAŞİN B.
Journal of Management, Marketing and Logistics
, vol.4, no.4, pp.359-365, 2017 (Peer-Reviewed Journal)
2017
20175. The Role of Consumers’ Satisfaction, Trust and Perceived Quality on Loyalty to Online Retail Sites
Yaşin B., Özkan E., Baloğlu S.
Yönetim Dergisi:İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü , no.28, pp.24-47, 2017 (Peer-Reviewed Journal)
2017
20176. The Relationship Between Hotel Brand Personality And Customer Loyalty
YAŞİN B., Jamontaite K., Ahmedova S., Akın M. S.
Journal of Tourismology
, vol.3, no.3, pp.14-33, 2017 (Peer-Reviewed Journal)
2015
20157. THE ROLE OF RATIONAL AND EMOTIONALEVALUATIONS IN PREDICTING E-WOM BEHAVIOR
ÖZEN H., YAŞİN B.
Journal of Academic Research in Economics , vol.7, no.2, pp.169-190, 2015 (Peer-Reviewed Journal)
2011
20118. Gender Differences in the Use of Internet for Health Information Search
YAŞİN B., ÖZEN H.
Ege Akademik Bakış İktisadi, İdari ve Siyasal Bilimler Dergisi , vol.11, no.2, pp.229-240, 2011 (Peer-Reviewed Journal)
2011
20119. E-Health Information Search Intentions of Turkish Internet Users
YAŞİN B., ÖZEN H.
International Journal of Pharmaceutical and Health Care Marketing , vol.5, no.2, pp.135-152, 2011 (Scopus)
2011
201110. E-health information search intentions of Turkish internet users
YAŞİN B., Özen H.
International Journal of Pharmaceutical and Healthcare Marketing
, vol.5, no.2, pp.135-152, 2011 (ESCI)
2009
200911. Images of Italy, France and Morocco as tourist destinations
OKUMUŞ A., YAŞİN B.
International Journal of Tourism Policy
, vol.2, no.4, pp.306-318, 2009 (Scopus)
2009
200912. The Role of Health Related Factors on Consumer Attitudes towards Organic Products in Turkey
Yaraş E., Yeniçeri T., YAŞİN B.
SELÇUK ÜNİVERSİTESİ SOSYAL BİLİMLER MESLEK YÜKSEKOKULU DERGİSİ , vol.12, pp.147-174, 2009 (Peer-Reviewed Journal)
2008
200813. The Impact of Perceived Innovation Characteristics on Technology Adoption
BOZBAY Z., YAŞİN B.
The International Journal of Technology, Knowledge and Society , no.4, pp.117-127, 2008 (Peer-Reviewed Journal)
2008
200814. The Impact of Perceived Innovation Characteristics on the Technology Adoption
Bozbay Z., Yaşin B.
The International Journal of Technology Knowledge and Society , vol.4, pp.117-127, 2008 (Peer-Reviewed Journal)
2007
200715. Yapı Market Müşterilerinin Hizmet Kalitesi Değerlendirmelerine Göre Pazar Bölümlerinin İncelenmesi
OKUMUŞ A., YAŞİN B.
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , no.28, pp.87-106, 2007 (Peer-Reviewed Journal)
2006
200616. Yapı Market Müşterilerinin Mağaza Hizmet Kalitesine Yönelik Değerlendirmeleri
OKUMUŞ A., YAŞİN B.
DOKUZ EYLÜL ÜNİVERSİTESİ İŞLETME FAKÜLTESİ DERGİSİ , vol.7, no.2, pp.55-76, 2006 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences
2017
20171. Online Perakendecilikte Algılanan Hizmet Kalitesinin E-Tatmin ve Müşteri Sadakati Üzerindeki Etkisi
YAŞİN B., Güleç M., Zaid E., Tıdıane Youm C.
22. Pazarlama Kongresi, Trabzon, Turkey, 28 September - 30 December 2017, pp.1-15, (Full Text)
2017
20172. MARKA OTANTİKLİĞİNİN TÜKETİCİ TEMELLİ MARKA DEĞERİ ÜZERİNDEKİ ETKİSİ
YAŞİN B., Zulfugarova N., Uysal A., Doumbia F.
22. Pazarlama Kongresi, Trabzon, Turkey, 28 September - 30 December 2017, pp.1-16, (Full Text)
2017
20173. BRAND LOVE AND CUSTOMER ENGAGEMENT'S ROLE OVER BRAND LOYALTY
PANDIR B., YAŞİN B.
GLOBAL İŞLETME ARAŞTIRMALARI KONGRESİ, İstanbul, Turkey, 24 - 25 May 2017, pp.1, (Summary Text)
2017
20174. The Relationship Between Hotel Brand Personality and Customer Loyalty
YAŞİN B., AKIN M. S., Jamontaite K., Ahmadova S.
ULUSLARARASI SOSYAL ARAŞTIRMALAR KONGRESİ, İstanbul, Turkey, 20 - 22 April 2017, pp.1, (Summary Text)
2012
20125. Same Country Different Ethnicity: The Role of Ethnicity on Impulse Buying
KURTULUŞ K., Yıldırım H. H., YAŞİN B.
2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing (WMC~CPM), Thriving in a New World Economy, Atlanta, United States Of America, 28 August - 01 September 2012, vol.9, pp.276-283, (Full Text)
2012
20126. Corporate Reputation and Its Consequences: Evidence from Turkey
YAŞİN B., BOZBAY Z.
Academy of Marketing Conference 2012, Southhampton, United Kingdom, 1 - 04 July 2012, pp.1-11, (Full Text)
2012
20127. Corporate Reputation and its Consequences: Evidence from Turkey
Yaşin B., Bozbay Z.
Academy of Marketing Conference 2012, Marketing: Catching the Technology Wave, Southampton, United Kingdom, 1 - 04 July 2012, pp.33-40, (Full Text)
2011
20118. The Impact of Corporate Reputation on Customer Trust
Yaşin B., Bozbay Z.
16th International Conference on Corporate and Marketing Communications, Athens, Greece, 1 - 04 April 2011, pp.505-518, (Full Text)
2010
20109. Sustainable Tourism Development in Developing Countries: Overview of Ukraine’s Tourism Industry
Yaraş E., YAŞİN B.
International Scientific-Practical Conference - Topical problems of Social-Economic Developments of Regions, Ukraine, 1 - 04 May 2010, pp.70-80, (Full Text)
2009
200910. Consumer Decision-Making Styles in Turkey
YAŞİN B.
the 14th Biennial World Marketing Congress, Marketing in Transition: Scarcity, Globalism, & Sustainability, Norway, 1 - 04 July 2009, pp.261-266, (Full Text)
2009
200911. The Role of Gender on Turkish Consumers’ Decision-Making Styles
YAŞİN B.
Asia-Pacific Advances in Consumer Research, India, 1 - 04 January 2009, pp.301-308, (Full Text)
2008
200812. Acceptance of Technological Innovations: The Role of Consumer Innovativeness and Innovation Characteristics
BOZBAY Z., YAŞİN B.
YIRCOBS’08 Yeditepe International Research Conference on Business Strategies, İstanbul, Turkey, 1 - 04 June 2008, pp.185-204, (Full Text)
2008
200813. Examining The Image of Italy, France, and Morocco As A Tourist Destination
OKUMUŞ A., YAŞİN B.
The 4 World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, Turkey, 22 - 27 April 2008, pp.12-24, (Full Text)
2008
200814. Examining the Image of Italy, France, and Morocco as a Tourist Destination
Okumuş A., Yaşin B.
The 4 World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, Turkey, 22 - 27 April 2008, pp.12-24, (Full Text)
2008
200815. The Role of Consumer Innovativeness in the Acceptance of Technology Based Innovations
Bozbay Z., Yaşin B.
7th International Congress Marketing Trends, Venice, Italy, 17 - 19 January 2008, pp.1-10, (Unpublished)
Books
2016
20161. Same Country, Different Ethnicity: The Role of Ethnicity on Impulse Buying
Kurtuluş K., Yıldırım H. H., Yaşin B.
in: Thriving in a New World Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Kirk Plangger, Editor, Springer, London/Berlin , California, pp.276-283, 2016
2014
20144. Uluslararası Pazarlama Araştırması
YAŞİN B.
in: Uluslararası Pazarlama, Yağcı M.İ., Kılıç S., Editor, Lisans Yayıncılık, İstanbul, pp.90-120, 2014
Funded Projects
2013 - 2016
2013 - 2016Elektronik Ağızdan Ağıza İletişim
Project Supported by Higher Education Institutions , BAP Research Project
ÖZEN H. (Executive), YAŞİN B.
2012 - 2012
2012 - 2012SAME COUNTRY, DIFFERENT ETHNICITY: THE ROLE OF ETHNICITY ON IMPULSE BUYING
Project Supported by Higher Education Institutions , BAP Other
YAŞİN B. (Executive)
Activities in Scientific Journals
2015 - Present
2015 - PresentİSTANBUL ÜNİVERSİTESİ İŞLETME FAKÜLTESİ DERGİSİ
Committee Member
2015 - Present
2015 - PresentİŞLETME İKTİSADI ENSTİTÜSÜ YÖNETİM DERGİSİ
Publication Committee Member
2014 - 2015
2014 - 2015Comprehensive Research Journal of Management and Business Studies (CRJMBS)
Evaluation Committee Member
Peer Reviews in Scientific Publications
May 2019
May 2019FORESIGHT The journal of future studies, strategic thinking and policy
Other Indexed Journal
March 2018
March 2018ELECTRONIC JOURNAL OF VOCATIONAL COLLEGES
Other Indexed Journal
December 2017
December 2017Kırklareli Üniversitesi İktisadi İdari Bilimler Dergisi
Other Indexed Journal
November 2017
November 2017Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Other Indexed Journal
October 2017
October 2017Kırklareli Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi
National Scientific Refreed Journal
October 2017
October 2017Business and Economics Research Journal
Other Indexed Journal
October 2017
October 2017Journal of Research in Interactive Marketing
Other Indexed Journal
May 2016
May 2016Uluslararası İktisadi ve İdari İncelemeler Dergisi
National Scientific Refreed Journal
May 2016
May 2016Akdeniz Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi
National Scientific Refreed Journal
April 2016
April 2016Journal of Transportation and Logistics
Other Indexed Journal
February 2016
February 2016Journal of Research in Interactive Marketing
Other Indexed Journal
December 2015
December 2015International Journal of Emerging Markets
Other Indexed Journal
May 2015
May 2015İSTANBUL ÜNİVERSİTESİ İŞLETME FAKÜLTESİ DERGİSİ
Other Indexed Journal
June 2014
June 2014İstanbul Üniversitesi İşletme İktisadı Enstitüsü Yönetim Dergisi
Other journals
June 2014
June 2014İstanbul Üniversitesi İşletme İktisadı Enstitüsü Yönetim Dergisi
Other journals
April 2014
April 2014Yönetim ve Ekonomi Araştırmaları Dergisi.
National Scientific Refreed Journal
April 2014
April 2014Comprehensive Research Journal of Management and Business Studies (CRJMBS)
Other journals
September 2013
September 2013İstanbul Üniversitesi İşletme Fakültesi Dergisi
Other journals
June 2013
June 2013Journal of Research in Interactive Marketing
Other Indexed Journal
April 2013
April 2013Yönetim ve Ekonomi Arastırmaları Dergisi
National Scientific Refreed Journal
November 2012
November 2012İstanbul Üniversitesi İşletme Fakültesi Dergisi
Other Indexed Journal
November 2012
November 2012Eurasian Journal of Business and Economics
Other Indexed Journal
October 2010
October 2010İstanbul Üniversitesi İşletme Fakültesi Dergisi
National Scientific Refreed Journal
Congress and Symposium Activities
01 September 2017 - 01 September 2017
01 September 2017 - 01 September 201722. ULUSAL PAZARLAMA KONGRESİ
Attendee
Trabzon-Turkey
01 May 2017 - 01 May 2017
01 May 2017 - 01 May 2017GLOBAL İŞLETME ARAŞTIRMALARI KONGRESİ
Attendee
İzmir-Turkey
01 May 2017 - 01 May 2017
01 May 2017 - 01 May 2017PAZARLAMA ARAŞTIRMALARINDA ALTERNATİF YÖNTEMLER SEMPOZYUMU
Attendee
Antalya-Turkey
01 April 2017 - 01 April 2017
01 April 2017 - 01 April 2017ULUSLARARASI SOSYAL ARAŞTIRMALAR KONGRESİ
Attendee
İstanbul-Turkey
01 May 2016 - 01 May 2016
01 May 2016 - 01 May 2016PAZARLAMA ARAŞTIRMALARINDA ALTERNATİF YÖNTEMLER SEMPOZYUMU
Attendee
Denizli-Turkey
01 March 2016 - 01 March 2016
01 March 2016 - 01 March 2016RPZ İstanbul Reklam Ve Pazarlama Zirvesi
Attendee
İstanbul-Turkey
01 April 2014 - 01 April 2014
01 April 2014 - 01 April 2014PAZARLAMA ARAŞTIRMALARINDA ALTERNATİF YÖNTEMLER IV. SEMPOZYUMU
Attendee
BOLU-Turkey
Citations
Total Citations (WOS): 9
h-index (WOS): 2
Jury Memberships
June-2018
June 2018Post Graduate
- İSTANBUL ÜNİVERSİTESİ
May-2018
May 2018Post Graduate
- BAHÇEŞEHİR ÜNİVERSİTESİ
May-2018
May 2018Post Graduate
- BAHÇEŞEHİR ÜNİVERSİTESİ
May-2018
May 2018Post Graduate
- BAHÇEŞEHİR ÜNİVERSİTESİ
December-2017
December 2017Doctoral Examination
- İstanbul Üniversitesi
September-2017
September 2017Post Graduate
- İSTANBUL ÜNİVERSİTESİ
June-2017
June 2017Post Graduate
- İSTANBUL ÜNİVERSİTESİ
June-2017
June 2017Post Graduate
ÖĞRENCİ İLKAY KAŞ - İSTANBUL ÜNİVERSİTESİ
May-2017
May 2017Doctoral Examination
ÖĞRENCİ Saida AHMADOVA - İSTANBUL ÜNİVERSİTESİ
May-2017
May 2017Doctoral Examination
ÖĞRENCİ FATİH BOZKURT - İSTANBUL ÜNİVERSİTESİ
May-2017
May 2017Doctoral Examination
ÖĞRENCİ Meltem KARAKAŞOĞLU - İSTANBUL ÜNİVERSİTESİ
May-2017
May 2017Doctoral Examination
ÖĞRENCİ KAMİLE JAMONTAITE - İSTANBUL ÜNİVERSİTESİ
May-2017
May 2017Doctoral Examination
ÖĞRENCİ SEVİ BALOĞLU - İSTANBUL ÜNİVERSİTESİ
April-2017
April 2017Doctorate
ÖĞRENCİ PINAR MATARACI - İSTANBUL ÜNİVERSİTESİ
March-2017
March 2017Post Graduate
ÖĞRENCİ SARA MOSAVİCHECHAKLOU - İSTANBUL ÜNİVERSİTESİ
December-2016
December 2016Doctoral Examination
ÖĞRENCİ FATİH BOZKURT - İSTANBUL ÜNİVERSİTESİ
December-2016
December 2016Doctoral Examination
ÖĞRENCİ Mahmut SELAMİ AKIN - İSTANBUL ÜNİVERSİTESİ
December-2016
December 2016Doctoral Examination
ÖĞRENCİ SEVİ BALOĞLU - İSTANBUL ÜNİVERSİTESİ
May-2016
May 2016Post Graduate
- İSTANBUL ÜNİVERSİTESİ
October-2012
October 2012