Publications & Works

Publication Network
Articles 10
All (10)
TRDizin (1)
Other Publications (9)

1. Uluslararası Pazarlama

Yolaç G.
Satınalma: Satınalma ve Tedarik Zinciri Yöneticileri Dergisi , no.142, pp.34, 2024 (Non Peer-Reviewed Journal)

2. Tedarik Zincirinde Risk Yönetimi ve Performans İlişkisi: İstanbul İlinde Bir Araştırma

Yolaç G., Tuzcuoğlu A., Şahin M.
Ekoist: Journal of Econometrics and Statistic , no.31, pp.95-106, 2019 (Peer-Reviewed Journal) Sustainable Development

3. Determination of Motivational Factors Influencing Involvement of Market Mavens

YOLAÇ G.
Journal of Administrative Sciences and Policy Studies , vol.3, no.2, pp.53-73, 2015 (Peer-Reviewed Journal)

4. Tüketici Kararlarında Etkin Bir Role Sahip Olan Pazar Kurtlarının Demografik Özellikleri Üzerine Bir İnceleme

YOLAÇ G., AKYÜZ İ.
Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , no.11, pp.133-143, 2014 (Peer-Reviewed Journal)

5. CONSUMERISM: LİTERATÜR TARAMA

Yolaç G.
T.C. MARMARA ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ HAKEMLİ DERGİSİ - ÖNERİ , vol.9, no.35, pp.159-162, 2011 (Peer-Reviewed Journal)

6. SATIŞ ELEMANLARININ ÖRGÜTSEL BAĞLILIĞI VE ÖRGÜTSEL VATANDAŞLIK DAVRANIŞLARI ARASINDAKİ İLİŞKİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA

YOLAÇ G.
T.C. MARMARA ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ HAKEMLİ DERGİSİ - ÖNERİ , vol.8, no.30, pp.155-161, 2008 (Peer-Reviewed Journal)

7. SATIŞ ELEMANLARININ MÜŞTERİ YÖNELİMİ İLE İŞ TATMİNİ, ÖRGÜTSEL BAĞLILIĞI ve DEMOGRAFİK ÖZELLİKLERİ ARASINDAKİ İLİŞKİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA

YOLAÇ G.
T.C. MARMARA ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ HAKEMLİ DERGİSİ - ÖNERİ , vol.8, no.29, pp.119-125, 2008 (Peer-Reviewed Journal)

8. MÜŞTERİ İLİŞKİLERİNDE İLETİŞİMİN ROLÜ

Yolaç G.
T.C. MARMARA ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ HAKEMLİ DERGİSİ - ÖNERİ , vol.7, no.27, pp.165-169, 2007 (Peer-Reviewed Journal)

9. BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ ve PAZARLAMA HALKLA İLİŞKİLER

YOLAÇ G.
T.C. MARMARA ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ HAKEMLİ DERGİSİ - ÖNERİ , vol.6, no.22, pp.191-201, 2004 (Peer-Reviewed Journal)

10. INTEGRA TED MARKETING C OMM UNI CA TION

Yolaç G., Demir N.
ÖNERİ , vol.6, no.21, pp.121-127, 2004 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences 11

1. Elektrikli Mi Hibrit Mi? Otomobil Satınalma Kararında Sürdürülebilirlik Perspektifini Okumak

Yolaç G.
5. Bilsel International World Scientific And Research Congress, İstanbul, Turkey, 5 - 06 October 2024, pp.1, (Summary Text)

2. Promotional Studies on Online Platforms: Global Brand Examples

Yolaç G., Aydın A.
10th International Erciyes Scientific Research Congress, Kayseri, Turkey, 23 - 24 December 2023, pp.44-45, (Summary Text)

3. A Glocal Perspective on Successful Product Strategies Applied in the Food Industry

Yolaç G., Aygün C.
10th International Erciyes Scientific Research Congress, Kayseri, Turkey, 23 - 24 December 2023, pp.42-43, (Summary Text)

4. Pricing Errors in International Marketing: A Special Analysis of Wal-Mart, Disneyland, McDonald's and Coca-Cola

Yolaç G., Aydın A., Aygün C.
5th International Acharaka Congress On Humanities And Social Sciences, İzmir, Turkey, 11 - 13 November 2023, pp.57-58, (Summary Text)

5. Bosnian Immigrants’ Attitudes Towards Marketing Activities From The Perspective Of Consumerism

YOLAÇ G., TUZCUOĞLU A.
3rd International Balkan Annual Conference (IBAC-2013), Saraybosna, Bosnia And Herzegovina, 1 - 04 December 2013, pp.405-417, (Full Text) Sustainable Development

6. EXAMINATION OF THE DIFFERENCES BETWEEN VARIOUS BALKAN IMMIGRANTS’ AND TURKISH CONSUMERS’ ATTITUDES TOWARDS MARKETING ACTIVITIES FROM THE PERSPECTIVE OF CONSUMERISM

YOLAÇ G.
2nd International Balkan Annual Conference, ARNAVUTLUK, Albania, 1 - 04 October 2012, (Full Text) Sustainable Development

7. Store Image and the Effects on Consumer's Purchase Intention: A Study From Turkey

CENGİZ E., YOLAÇ G., AKYÜZ İ.
Seventeenth Annual South Dakota International Business Conference - 2010, United States Of America, 1 - 04 October 2010, pp.105-113, (Full Text)

8. Consumer Attitudes Towards Experiential Marketing: A Qualitative Study From Turkey

Cengiz E., Erdal M., Yolaç G., Akyüz İ.
Seventeenth Annual South Dakota International Business Conference - 2010, North Dakota, United States Of America, 1 - 04 October 2010, pp.98-104, (Full Text)

9. Salespeople's Customer Orientation: Does Sales Peoples' Job Satisfaction and Organizational Commitment Effect Their Customer Orientation?

Kılıç Ö., YOLAÇ G., YOLAÇ S.
Northern State University's Fourteenth Annual International Business Conference - 2007, United States Of America, 1 - 04 October 2007, pp.30-42, (Full Text)

10. 2006 Academy of Marketing Science(AMS) / Korean Academy of Marketing Science (KAMS) - Cultural Perspective in Marketing Conference (CPMC)" bildiri kitapçığındaki "Does Customer Orientation Lead to Customer Commitment? A Turkish Case

Kılıç Ö., Miller D., YOLAÇ G.
Cultural Perspectives in Marketing Conference, South Korea, 1 - 04 July 2006, (Full Text)

11. Dealer Commitment in a Dyadic Channel Relationship: How Do Idiosyncratic Investments Effect The Dealers' Commitment in The PVC Industry in Turkey?

Kılıç Ö., YOLAÇ G., CENGİZ E.
South Dakota International Business Conference - 2004, United States Of America, 1 - 04 October 2004, pp.93-106, (Full Text)
Books 2

1. Basic Strategies in International Marketing

Yolaç G.
Beta Basım Yayım Dağıtım, İstanbul, 2022

2. Küresel pazarlama yönetimi

Altınbaşak İ., Alkibay S., Arslan F. M., Burnaz H. Ş., Cengiz E., Erdil S., et al.
Beta Basım Yayım Dağıtım, İstanbul, 2008
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UN Sustainable Development Goals