Publications & Works

Articles Published in Other Journals

Refereed Congress / Symposium Publications in Proceedings

The Relationship between Brand Love and Brand Attitude

2nd International Conference on Management and Business, Tebriz, Iran, 8 - 09 May 2018, pp.1-10

The Influence of Social Media Trust on Consumer Behavioral Intention in Tourism Industry

2nd International Conference on Management and Business, Tebriz, Iran, 8 - 09 May 2018, pp.1-10

The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand

International Congress of Management Economy and Policy (ICOMEP 2016), İstanbul, Turkey, 26 - 27 November 2016, pp.3536-3553

Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market

8th Annual Conference of the Euromed Academy of Business Conference, Verona, Italy, 16 - 18 September 2015, pp.75-87

Corporate Reputation and its Consequences: Evidence from Turkey

Academy of Marketing Conference 2012, Marketing: Catching the Technology Wave, Southampton, United Kingdom, 1 - 04 July 2012, pp.33-40

How Important are Web-Site Attributes in E-Retailing?

International Conference on Marketing Issues, Thessaloniki, Greece, 1 - 04 June 2012, pp.455-460

The Impact of Corporate Reputation on Customer Trust

16th International Conference on Corporate and Marketing Communications, Athens, Greece, 1 - 04 April 2011, pp.505-518

Exploring Country of Manufacture Effect on Strong and Weak Brands

2009 World Marketing Congress,, Oslo, Norway, 1 - 04 July 2009, pp.421-425

Research methodology in marketing publications: Review and evaluation

3rd International Multi-Conference on Society, Cybernetics and Informatics, IMSCI 2009, Orlando, FL, United States Of America, 10 - 13 July 2009, vol.2, pp.130-133 identifier

Analyzing Differences Between Consumers’ Evaluations of European Cities

Global Conference on Business and Finance, New-Jersey, United States Of America, 1 - 04 January 2009, pp.330-339

The Assessment of Greece’s Image as a Tourism Destination

Management International Business & Economics Systems International Conference, Larissa, Greece, 1 - 04 July 2008, pp.47-60

Turkish Peoples’ Evaluation of European Countries’ Image as Tourism Destinations

CHME Research Conference, Glasgow, United Kingdom, 1 - 04 May 2008, pp.87-100 Sustainable Development

Measuring the Destination Images of European Cities

The 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, Turkey, 1 - 04 April 2008, pp.725-738

The Role of Consumer Innovativeness in the Acceptance of Technology Based Innovations

7th International Congress Marketing Trends, Venice, Italy, 17 - 19 January 2008, pp.1-10

Books & Book Chapters

Customer Management: From Past to the Future

in: Contemporary Issues in Strategic Marketing, Prof. Dr. Ahmet Şekerkaya, Editor, Istanbul University, İstanbul, pp.59-90, 2020

AUZEF-Pazarlama Stratejileri

Üniversite Yayınları, İstanbul, 2016

AUZEF-Uluslararası Pazarlama

Üniversite Yayınları, İstanbul, 2016

Exploring Country of Manufacture Effect on Strong and Weak Brands

in: Marketing in Transition: Scarcity, Globalism and Sustainability, Campbell, Colin L., Editor, Springer, London/Berlin , New York, pp.407-411, 2015

The Role of Gender on E-retailing: Gender Differences in Perceptions of Web-site Attributes and Intention to Visit

in: International Consumer Behavior: A Mosaic of Eclectic Perspectives Handbook on International Consumer Behavior, Hans-Rüdiger Kaufmann, Editor, Access Press, London, pp.103-113, 2011 Sustainable Development

Episodes in the Encyclopedia

Müşteri İlişkileri Yönetimi

TÜBITAK Yayınları, pp.140, 2021