Articles
24
All (24)
SCI-E, SSCI, AHCI (9)
SCI-E, SSCI, AHCI, ESCI (12)
ESCI (3)
Scopus (8)
TRDizin (4)
Other Publications (7)
2. MARKET SEPETİNDEKİ ENFLASYONUN TÜKETİCİ SATIN ALMA DAVRANIŞINA YANSIMASI
SPL Finansal Doktorin Dergisi
, vol.1, no.1, pp.39-60, 2024 (Peer-Reviewed Journal)
5. TÜKETİCİLERİN GÖSTERİŞÇİ TÜKETİME YÖNELİK TUTUMLARINA GÖRE SINIFLANDIRILMASI
Balikesir University Journal of Social Sciences Institute
, vol.22, no.41, pp.383-400, 2019 (Peer-Reviewed Journal)
7. Comparison of Global and Local Consumers’ Attitude Toward Car and Ride Sharing Services
Eurasian Journal of Researches in Social and Economics (EJRSE)
, vol.4, no.12, pp.604-616, 2017 (Peer-Reviewed Journal)
8. Higher Education View 2017. Monitoring and Evaluation Report
YUKSEKOGRETIM DERGISI
, vol.7, no.3, pp.209-210, 2017 (ESCI, TRDizin)
9. PERCEPTIONS OF BUSINESS PROFESSIONALS TOWARDS MOBILE DEVICE USAGE
The Online Journal of Science and Technology
, vol.7, no.3, pp.74-79, 2017 (Peer-Reviewed Journal)
11. VACATIONING AT A DESTINATION UNDER TERORISM RISK: TOURISTS’ DESTINATION IMAGE PERCEPTIONS ABOUT ISTANBUL
The Online Journal of Science and Technology
, vol.7, no.1, pp.139-145, 2017 (Peer-Reviewed Journal)
12. University brand image perceptions of on-campus and online students
Turkish Online Journal of Educational Technology
, vol.2016, pp.1236-1243, 2016 (SCI-Expanded, Scopus)
15. Consumers and Physicians Perceptions about High Tech Wearable Health Products
Social and Behavioral Sciences
, vol.195, pp.1261-1267, 2015 (Peer-Reviewed Journal)
17. E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology
International Journal of E-Entrepreneurship and Innovation
, vol.3, no.3, pp.50-54, 2012 (Scopus)
18. Social E-Enterprise: Value Creation through ICT
International Journal of E-Entrepreneurship and Innovation
, vol.3, pp.53-57, 2012 (Scopus)
23. Analyzing the Role of Customer-Base Differences in Developing Customer Relationship Management Strategies
The Journal of American Academy of Business, Cambridge
, vol.7, no.2, pp.32-38, 2005 (Peer-Reviewed Journal)
24. Emergence of Retailers as Financial Services Providers in Turkey: A Conceptual Framework
The Business Review
, vol.4, pp.137-145, 2005 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences
52
6. EFFECT OF BRAND CREDIBILITY AND INNOVATION ON CUSTOMER BASED BRAND EQUITY AND OVERALL BRAND EQUITY IN TURKEY AN INVESTIGATION OF GSM OPERATORS
Global Conference on Services and Retail Management, 10 - 13 May 2021, (Unpublished)
20. Consumer Attitudes Towards Driverless Vehicles
ASEAD II. Uluslararası Sosyal Bilimler Sempozyumu, Antalya, Turkey, 21 - 23 October 2017, pp.590-603, (Full Text)
33. Publishing in Higher Education
First Turkish-Arab Congress on Higher Education (TACHE 2014), İstanbul, Turkey, 26 - 28 April 2014, pp.1-3, (Full Text)
34. Adaptation of E-Business Trends and Innovations in Modern Enterprises
Technological Advances in Electrical, Electronics and Computer Engineering, Turkey, 1 - 04 January 2013, (Full Text)
35. Yeniliklerin Yayılmasi ve Benimsenmesi: Mobil Uygulamalar Üzerine Bir Araştırma
4. Uluslararası İktisatçılar Zirvesi: Girişimcilik, İnovasyon ve Ekonomik Kalkınma, Turkey, 1 - 04 November 2012, (Full Text)
37. A Framework for Entrepreneurial and Innovative Universities: Criteria to Measure an Entrepreneurial and Innovative Universities
The 2nd International Congress on Trends in HigherEducation: Innovations and Entrepreneurship, Turkey, 1 - 04 November 2011, (Full Text)
39. The Evolution And Transformation Of Higher Education: A Content Analysis Of Articles Published In Journal Of Higher Education
Uluslararası Yükseköğretim Kongresi: Yeni Yönelişler ve Sorunlar (UYK-2011), Turkey, 1 - 04 July 2011, (Full Text)
40. The Brand Personality of Coffee Shops: Scale Development
Marketing and Entreprenuership International Conference, AUMEC, Antalya, Turkey, 6 - 09 April 2009, pp.1120-1125, (Full Text)
41. Integration of Comparison Level Theory to Analyze the Relationship between Complaint Recovery Satisfaction and Post-Complaint Consumer Responses
Business & Economics Research Conference, Turkey, 1 - 04 December 2008, (Full Text)
42. Assuring the Assumptions of MANOVA in a Scenario-Based Experimental Design
International Conference On Multivariate Statistical Modeling And High Dimensional Data Mining, Turkey, 1 - 04 December 2008, (Full Text)
43. Changes in Attitudes toward the Act of Complaining in a Developing Country
Global Conference on Business & Economics, Italy, 1 - 04 December 2007, (Full Text)
44. Consumer Behavior of Credit Card Users in an Emerging Market
6th Global Conference on Business & Economics, United States Of America, 1 - 04 December 2006, (Full Text)
45. Consumer Satisfaction, Loyalty and Switching Behavior: An Empirical Study on the Mobile Phone Market in Turkey
Global Technology and Business Association (GBATA): Management and Technology in the Global Economy: Nurturing Innovations & National Heritage, Russia, 1 - 04 December 2006, (Full Text)
47. of Retailers as Financial Services Providers in Turkey: A Conceptual Framework
Global Business & Economics Research Conference, Turkey, 1 - 04 December 2005, (Full Text)
48. Complaint Handling Management: A Case Study
EuroCHRIE Conference (European Council on Hotel, Restaurant & Institutional Education), Turkey, 1 - 04 December 2004, (Full Text)
49. The Development, Change And Transformation Of MIS: A Content Analysis Of Articles Published In Business And Marketing Journals
3rd Global Conference on Business and Economics (GCBE), Netherlands, 1 - 04 December 2004
50. Emergence of Retailers as Financial Services Providers in Turkey: A Conceptual Framework
Proc. 11th EIRASS Conference (European Institute of Retailing and Services Studies), Czech Republic, 1 - 04 November 2004, (Full Text)
51. Developing A CRM Model For Luxury Automobile Brands
Proc. 7th International Conference on Customer Relationship Management and Relationship Marketing, Germany, 1 - 04 December 2003, (Full Text)
52. Türkiye’de GSM Sektöründe Müşteri Memnuniyeti: Kullanıcıların Operatör Değiştirme Eğilimlerinin Saptanması
8. Ulusual Pazarlama Kongresi, Kayseri, Turkey, 1 - 04 December 2003, (Full Text)
Books
39
5. Beyaz Yakadan Emekliye: Türkiye’de Ekonomik Zorlukların Tüketici Davranışlarına Etkisi
in: KADIN GÖZÜNDEN
FARKLI BAKIŞLARLA
EKONOMİ
II, YILMAZ Elif Binhan, DURUSOY SERAP, Editor, DER Yayınevi, pp.117-134, 2025
7. Geçmişten Geleceğe: Cumhuriyetin Ekonomiye Yön Veren Markaları
in: Kadın Gözünden Farklı Bakışlarla Ekonomi, DURUSOY SERAP, YILMAZ BİNHAN ELİF, Editor, DER Yayınları, pp.97-110, 2024
16. KUYUMCULUK SEKTÖRÜNDE İŞLETMELERİN PAZAR ODAKLI STRATEJİLERE YÖNELİK TUTUMLARI
İstanbul Kuyumcular Odası Yayınları, İstanbul, 2020
31. Küresel Rekabet Endeksi - 26 Bölge - 81 İl
İstanbul Kalkınma Ajansı - Nema Basım, İstanbul, 2012
32. 2012 İstanbul Rekabet Endeksi 39 İlçe
İstanbul Kalkınma Ajansı - Nema Basım, İstanbul, 2012
36. Integrating Mobile Marketing into The Marketing Communication: Exemplification Of Mobile Marketing Campaigns
in: Handbook of Research on Mobile Marketing Management, Dietmar Georg Wiedemann, Editor, Idea Group Publishing, Unknown, pp.417-426, 2010
37. Supporting Marketing Practices: Mobile Network Operators’ Value Added Services Changing The Way Of Doing Business
in: Handbook of Research on Mobile Marketing Management, Dietmar Georg Wiedemann, Editor, Idea Group Publishing, Unknown, pp.158-172, 2010
38. Brand Personality of Web Search Engines: Who Is The Conqueror of The Digital Age?
in: Contemporary Research in e-Branding, Subir K. Bandyopadhyay, Editor, Idea Group Publisher, Pennysylvannia, pp.32-47, 2009