Prof. Emrah CENGİZ


Faculty of Political Sciences, Department of Business Administration

Division of Production Management and Marketing


WoS Research Areas: Social Sciences (Soc), Economics & Business, Business


Avesis Research Areas: Social Sciences and Humanities, Management, Marketing

Email: ecengiz@istanbul.edu.tr
Office Phone: +90 212 440 0201
Office Phone: +90 212 440 0000 Extension: 12346
Fax Phone: +90 212 440 0203
Web: http://aves.istanbul.edu.tr/ecengiz/
Office: Siyasal Bilgiler Fakültesi
Address: İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Beyazıt Kampüs Fatih İSTANBUL

Metrics

Publication

65

Publication (WoS)

3

Publication (Scopus)

1

Citation (WoS)

1

H-Index (WoS)

1

Citation (Scopus)

1

H-Index (Scopus)

1

Citation (Scholar)

7

H-Index (Scholar)

2

Citation (Sum Other)

8

Project

6

Thesis Advisory

34

Open Access

3
UN Sustainable Development Goals

Education

1994 - 1999

1994 - 1999

Doctorate

Istanbul University, Institute of Social Sciences, İşletme, Turkey

1992 - 1994

1992 - 1994

Postgraduate

Istanbul University, Institute of Social Sciences, İşletme, Turkey

1988 - 1992

1988 - 1992

Undergraduate

Istanbul University, Faculty of Political Sciences, Kamu Yönetimi, Turkey

Research Areas

Social Sciences and Humanities

Management

Marketing

Academic Positions

2010 - Continues

2010 - Continues

Professor

Istanbul University, Faculty of Political Sciences, Department of Business Administration

2005 - 2010

2005 - 2010

Associate Professor

Istanbul University, Faculty of Political Sciences, Department of Business Administration

2000 - 2005

2000 - 2005

Assistant Professor

Istanbul University, Faculty of Political Sciences, Department of Business Administration

Managerial Experience

2008 - 2019

2008 - 2019

Head of Department

Istanbul University, Faculty of Political Sciences, Department of Business Administration

2007 - 2019

2007 - 2019

Head of Department

Istanbul University, Faculty of Political Sciences, Department of Business Administration

2010 - 2017

2010 - 2017

Dean

Istanbul University, Faculty of Political Sciences, Department of Business Administration

2010 - 2010

2010 - 2010

Vice Dean

Istanbul University, Faculty of Political Sciences, Department of Business Administration

2009 - 2010

2009 - 2010

Rector's Advisor

Istanbul University, Faculty of Political Sciences, Department of Business Administration

1998 - 2000

1998 - 2000

Research Assistant University Representative

Istanbul University, Faculty of Political Sciences, Department of Business Administration

1998 - 2000

1998 - 2000

Research Assistant Faculty Representative

Istanbul University, Faculty of Political Sciences, Department of Business Administration

Courses

Doctorate

Doctorate

Marketing Strategy

Seminar

Marketing Theory

Pazarlama Stratejileri ve Uygulamaları

Pazarlama Teorileri

Postgraduate

Postgraduate

Consumer Behavior Sustainable Development

Global Marketing

Seminer

Current Brand Practices

Digital Branding and E-retailing

Marketing Management

Marketing Management

Project Management

Project Management

Marketing Management

MARKETING MANAGEMENT

Strategic Brand Management

Küresel Pazarlama

Perakende Yönetimi

Uluslararası Pazarlama İlkeleri

Uluslararası Pazarlama Yönetimi

Uluslararası Pazarlama İlkeleri

Undergraduate

Undergraduate

Brand Management

Graduation Project-2

Marketing Management

Principles of Marketing

Graduation Project-1

Healthcare Marketing

SCIENTIFIC RESEARCH TECHNIQUES

Pazarlama İlkeleri

Uluslararası İşletmecilik

Bilimsel Araştırma Yöntemleri

Pazarlama Araştırmaları

Associate Degree

Associate Degree

Brand Management

Healthcare Marketing

Marka Yönetimi

Supervised Theses

2019

2019

Postgraduate

E-memnuniyetin müşteri e-sadakatine etkisi ve bir araştırma

Cengiz E. (Advisor)

G.İZCİ(Student)

2017

2017

Postgraduate

Turizm ve Türkiye'de sağlık turizmi: Bir nitel araştırma

Cengiz E. (Advisor)

Y.EMRE(Student)

Articles Published in Other Journals

Papers Presented at Peer-Reviewed Scientific Conferences

2015

2015

PRIVATE HOSPITAL CHOICES OF INFERTILE PATIENTS THAT RECIEVED IVF TREATMENT: A PILOT STUDY

CENGİZ E., Özsarı H., TUZCUOĞLU A., AKYÜZ İ., HOŞGÖR H.

Global Academic Meeting 2015, New York, United States Of America, 17 - 19 September 2015, pp.246-264, (Full Text)

2014

2014

A Comparative Study On Consumer Ethnocentrism In Turkey, Bosnia –Herzegovina And Sandzak

AKYÜZ İ., TUZCUOĞLU A., CENGİZ E.

4th International Balkan Annual Conference (IBAC-2014), Bükreş, Romania, 15 - 18 October 2014, vol.4, pp.587-601, (Full Text)

2013

2013

The Content Analysis Of The Academic Studies About Marketing In Bosnia- Herzegovina

AKYÜZ İ., TUZCUOĞLU A., GÜR OMAY E. G., CENGİZ E.

3rd International Balkan Annual Conference (IBAC-2013), Saraybosna, Bosnia And Herzegovina, 1 - 04 December 2013, pp.388-404, (Full Text) Sustainable Development

2013

2013

Comparative Study On Consumer Ethnocentrism In Turkey, Bosnia –Herzegovina And Sandzak

AKYÜZ İ., TUZCUOĞLU A., CENGİZ E.

3rd International Balkan Annual Conference (IBAC-2013), Bosnia And Herzegovina, 1 - 04 December 2013, pp.1-11, (Full Text)

2012

2012

A Comparative Study On Turkish And Albanian Consumers Ethnocentrism Levels

CENGİZ E., AKYÜZ İ., TUZCUOĞLU A.

2nd International Balkan Annual Conference, Albania, 1 - 04 October 2012, pp.466-478, (Full Text)

2010

2010

Lateral Marketing in Retailing and a Study on Turkish Gas Station Consumers

CENGİZ E., ŞEKERKAYA A. K., ERDAL M., AKYÜZ İ., YOLAÇ G.

Seventeenth Annual South Dakota International Business Conference, September 30 - October 2, Rapid City, South Dakota, 2010., United States Of America, 1 - 04 November 2010, (Full Text)

2010

2010

Lateral Marketing in Retailing and a Study From Turkish Gas Station Consumers

Cengiz E., Şekerkaya A. K., Yolaç G., Akyüz İ., Erdal M.

Seventeenth Annual South Dakota International Business Conference, North Dakota, United States Of America, 1 - 04 November 2010, pp.88-97, (Full Text)

2010

2010

Consumer Attitudes Towards Experiential Marketing: A Qualitative Study From Turkey

Cengiz E., Erdal M., Yolaç G., Akyüz İ.

Seventeenth Annual South Dakota International Business Conference - 2010, North Dakota, United States Of America, 1 - 04 October 2010, pp.98-104, (Full Text)

2010

2010

Store Image and the Effects on Consumer's Purchase Intention: A Study From Turkey

CENGİZ E., YOLAÇ G., AKYÜZ İ.

Seventeenth Annual South Dakota International Business Conference - 2010, United States Of America, 1 - 04 October 2010, pp.105-113, (Full Text)

2010

2010

Towards an E-Government Performance Evaluation Model from the Citizen's Perspective

YAZICI S., CENGİZ E.

2nd International Conference on eGovernment and eGovernance Proceedings, Ankara, Turkey, 1 - 04 March 2010, pp.335-344, (Full Text)

2009

2009

Ethical Perceptions From Students' Perspective: Understanding Students Ethical Sensitivity in Personal Selling

CENGİZ E., YAZICI S., ERDAL M.

16th Annual South Dakota International Business Conference, Rapid City, South Dakota, United States Of America, 1 - 04 October 2009, pp.173-182, (Full Text)

2007

2007

Perspectives and Opportunities for Real Estate Market in Turkey

CENGİZ E.

13th Cerean Conference Bucharesti Romania, Romania, 1 - 04 November 2007, pp.1-16, (Full Text)

2006

2006

The Ethics of Retailers: A Study on Ethical Perceptions of Turkish Retailing Sales Professionals

CENGİZ E., YAZICI S., Pirtini S.

The 13th Annual South Dakota International Business Conference, South Dakota, United States Of America, 1 - 04 October 2006, pp.15-25, (Full Text)

2004

2004

Dealer Commitment in a Dyadic Channel Relationship: A Research on the Determinants of Dealer Commitmet in the PVC Industry in Turkey

Kılıç Ö., YOLAÇ G., CENGİZ E.

11th Annual South Dakota International Business Conference, United States Of America, 1 - 04 December 2004, pp.15-29, (Full Text)

2004

2004

Selling Orientation and Customer Orientation (SOCO) of Sales Representatives: A Survey on Sales Reps of a Leading Textile Manufacturer in Turkey

Kılıç Ö., Ferman M., CENGİZ E.

11th Annual South Dakota International Business Conference, United States Of America, 1 - 04 December 2004, pp.1-12, (Full Text)

2004

2004

Distribution Channels Training Through Web Based Applications And A Sample Training Model For Distribution Channels

CENGİZ E., Tüzüm M.

E-Learning Conference: Innovations In Learning For The Future, Turkey, 1 - 04 November 2004, pp.121-138, (Full Text)

2004

2004

Determinants of Influence Strategies in Distribution Channels: An Examination of Dealer and Manufacturer Related Power in the PVC Pipe Industry in Turkey

Kılıç Ö., Ferman M., CENGİZ E.

Academy of Marketing Science Cultural Perspectives in Marketing Conference, Mexico, 1 - 04 November 2004, pp.1-20, (Full Text)

2004

2004

“E-Government and The Future of Public Administration Education : A Study of E-Government Course in Administrative Sciences Curriculum in Istanbul University

Erdal M., Cengiz E.

Interational Association Of Schools and Institutes Of Administration, İstanbul, İstanbul, Turkey, 1 - 04 November 2004, pp.1-17, (Full Text)

2004

2004

Dealer Commitment in a Dyadic Channel Relationship: How Do Idiosyncratic Investments Effect The Dealers' Commitment in The PVC Industry in Turkey?

Kılıç Ö., YOLAÇ G., CENGİZ E.

South Dakota International Business Conference - 2004, United States Of America, 1 - 04 October 2004, pp.93-106, (Full Text)

2003

2003

A Study On Busıness Currıculums And Marketıng-Management Textbook Contents As A Tool Of Enhancing Sense Of Ethics”,

Ferman M., CENGİZ E.

Tenth Annual International Conference Promoting Business Ethics, United States Of America, 1 - 04 December 2003, pp.1-13, (Full Text)

2003

2003

“The Success Of The Mobıle Internet Content Provıders In Japan: What Can Turkey Learn From The Japanese Experience?”,

CENGİZ E., Bardak E.

International Conference on Busıness Economıcs, Management And Marketıng to be held in Athens, Greece, Greece, 1 - 04 August 2003, pp.1-24, (Full Text)

2003

2003

KOBİ'lere Yönelik Bir "Pazarlama Etkinlik Semineri" Dizaynı

Ferman M., CENGİZ E.

21.Yüzyılda KOBİ'ler : Sorunlar, Fırsatlar ve Çözüm Önerileri, Gazimagusa, Cyprus (Kktc), 1 - 04 June 2003, pp.10-20, (Full Text)

Books

2020

2020

Sağlık Hizmetlerinde Pazarlama Risk Yönetimi

Cengiz E.

in: Hasta Güvenliği ve Risk yönetimi, Nilgün Buzbuğa,Cengiz Yakıncı, Editor, İnonü Üniversitesi Yayınevi, Malatya, pp.343-350, 2020

2020

2020

Tıbbi Patoloji Laboratuarlarında Hasta Güvenliği ve Risk Yönetimi

BOZBUĞA N., YAKINCI M. C., GÜL Ü., BOZBUĞA M., METİN B., YORULMAZ A. C., et al.

in: Hasta Güvenliği ve Risk Yönetimi, Nilgün Bozbuğa Cengiz Yakıncı, Editor, İnönü Üniversitesi Yayınevi, Malatya, pp.343-350, 2020

2020

2020

Sağlık Hizmetlerinde Pazarlama Risk Yönetimi

CENGİZ E.

in: Hasta Güvenliği ve Risk Yönetimi, Nilgün Bozbuğa , Cengiz Yakıncı, Editor, İnönü Üniversitesi Yayınevi, Malatya, pp.517-525, 2020

2013

2013

Sağlık Hizmetlerinin Pazarlanması

CENGİZ E.

in: Hastane Yönetimi, Sur,H. ve Palteki,T., Editor, Nobel Tıp Kitabevleri, İstanbul, pp.961-980, 2013

2008

2008

Küresel pazarlama yönetimi

Altınbaşak İ., Alkibay S., Arslan F. M., Burnaz H. Ş., Cengiz E., Erdil S., et al.

Beta Basım Yayım Dağıtım, İstanbul, 2008

2008

2008

Uluslararası Pazarlama Araştırmaları Bölümü

ŞEKERKAYA A. K., CENGİZ E.

in: Küresel Pazarlama Yönetimi, **, Editor, Beta Yayınları, İstanbul, pp.289-354, 2008

2004

2004

Satışgücü Eğitiminde E-Öğrenme

CENGİZ E.

in: -Öğrenme: İnsan Kaynakları Eğitiminde Stratejik Dönüşüm, Yazıc, S., Editor, Alfa Basım Yayım Dağıtım A.Ş., İstanbul, pp.225-241, 2004

Episodes in the Encyclopedia

2021

2021

International marketing

Cengiz E.

TÜBITAK Yayınları, pp.307-308, 2021

Funded Projects

2015 - 2015

2015 - 2015

DEFINING HEALTH MAVENS ON DEMOGRAPHIC CHARACTERISTICS: A PILOT STUDY IN ISTANBUL

Project Supported by Higher Education Institutions

CENGİZ E. (Executive)

2014 - 2014

2014 - 2014

The Content Analysis of Websites As Providers of Healthcare Tourism in İstanbul

Project Supported by Higher Education Institutions

CENGİZ E. (Executive)

2010 - 2010

2010 - 2010

Consumer Attitudes Towards Experiential Marketing: A Qualitative Study from Turkey

Project Supported by Higher Education Institutions

CENGİZ E. (Executive)


Citations

Total Citations (WOS): 1

h-index (WOS): 1